An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products
Geographical indications are an effective factor for increasing the added value of agricultural products. Chinese fresh food e-commerce is now the main channel for agricultural product sales, and the leading company dominate the sales share of more than 90% of agricultural products; With the assista...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2021-10-01
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| Series: | Acta Agriculturae Scandinavica. Section B, Soil and Plant Science |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/09064710.2020.1834610 |
| _version_ | 1797684337313841152 |
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| author | ChunYi Lin |
| author_facet | ChunYi Lin |
| author_sort | ChunYi Lin |
| collection | DOAJ |
| description | Geographical indications are an effective factor for increasing the added value of agricultural products. Chinese fresh food e-commerce is now the main channel for agricultural product sales, and the leading company dominate the sales share of more than 90% of agricultural products; With the assistance of a fresh food e-commerce commission of the online shopping association, this research conducted a survey through mobile phone WeChat on the list of companies operating fresh food e-commerce businesses across the country, and found a technology acceptance model ( TAM) is suitable for B2B purchasing intention research of fresh food e-commerce purchasing managers. Perceived value is still a significant mediating variable that affects purchasing managers' purchasing decisions. In addition to perceived usefulness, other factors such as perceived ease of use and perceived innovation for perceived value of intermediate variables.It has a significant impact on the willingness to purchase and the premium payment price. The findings of this study are consistent with industry practice cases and have innovative contributions to theoretical guidance and verification of practice. |
| first_indexed | 2024-03-12T00:29:18Z |
| format | Article |
| id | doaj.art-8335ef6d35854e5bba9cd7fbe929da5f |
| institution | Directory Open Access Journal |
| issn | 0906-4710 1651-1913 |
| language | English |
| last_indexed | 2024-03-12T00:29:18Z |
| publishDate | 2021-10-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Acta Agriculturae Scandinavica. Section B, Soil and Plant Science |
| spelling | doaj.art-8335ef6d35854e5bba9cd7fbe929da5f2023-09-15T10:26:26ZengTaylor & Francis GroupActa Agriculturae Scandinavica. Section B, Soil and Plant Science0906-47101651-19132021-10-0171754155110.1080/09064710.2020.18346101834610An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural productsChunYi Lin0Nanning Normal University, NanningGeographical indications are an effective factor for increasing the added value of agricultural products. Chinese fresh food e-commerce is now the main channel for agricultural product sales, and the leading company dominate the sales share of more than 90% of agricultural products; With the assistance of a fresh food e-commerce commission of the online shopping association, this research conducted a survey through mobile phone WeChat on the list of companies operating fresh food e-commerce businesses across the country, and found a technology acceptance model ( TAM) is suitable for B2B purchasing intention research of fresh food e-commerce purchasing managers. Perceived value is still a significant mediating variable that affects purchasing managers' purchasing decisions. In addition to perceived usefulness, other factors such as perceived ease of use and perceived innovation for perceived value of intermediate variables.It has a significant impact on the willingness to purchase and the premium payment price. The findings of this study are consistent with industry practice cases and have innovative contributions to theoretical guidance and verification of practice.http://dx.doi.org/10.1080/09064710.2020.1834610geographical indication (gi) agricultural productstechnology acceptance model (tam) modelfresh e-commercewillingness to pay premiumbusiness-to-business (b2b) e-commerce |
| spellingShingle | ChunYi Lin An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products Acta Agriculturae Scandinavica. Section B, Soil and Plant Science geographical indication (gi) agricultural products technology acceptance model (tam) model fresh e-commerce willingness to pay premium business-to-business (b2b) e-commerce |
| title | An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products |
| title_full | An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products |
| title_fullStr | An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products |
| title_full_unstemmed | An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products |
| title_short | An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products |
| title_sort | empirical study on decision factors affecting fresh e commerce purchasing geographical indications agricultural products |
| topic | geographical indication (gi) agricultural products technology acceptance model (tam) model fresh e-commerce willingness to pay premium business-to-business (b2b) e-commerce |
| url | http://dx.doi.org/10.1080/09064710.2020.1834610 |
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