Unpacking the complexities of MaaS business models – A relational approach
Mobility as a Service (MaaS) integrates different transportation services into a single on-demand mobility service to promote sustainable mobility. A challenge is how to innovate new business models for MaaS as it demands an understanding of how various actors position themselves within a MaaS ecosy...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
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| Series: | Urban, Planning and Transport Research |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/21650020.2022.2107564 |
| _version_ | 1811315973473435648 |
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| author | Maya Hoveskog Magnus Bergquist Alireza Esmaeilzadeh Harvey Blanco |
| author_facet | Maya Hoveskog Magnus Bergquist Alireza Esmaeilzadeh Harvey Blanco |
| author_sort | Maya Hoveskog |
| collection | DOAJ |
| description | Mobility as a Service (MaaS) integrates different transportation services into a single on-demand mobility service to promote sustainable mobility. A challenge is how to innovate new business models for MaaS as it demands an understanding of how various actors position themselves within a MaaS ecosystem and how value creation changes in such ecosystems. While different streams of research on MaaS business model innovation have applied an ecosystem approach, the approach has been limited to a focal actor or the relationships between a few actors. This paper reviews academic literature and consultancy reports on business models for MaaS and presents an integrated framework that describes actors’ roles and relationships in MaaS ecosystems as well as types of business models. In doing so, the paper contributes to an understanding of the interlinked character of value creation and value capture – two central parts of any business model – in MaaS. Based on the findings, the paper argues that taking an ecosystem approach to the analysis of MaaS business models can be a way to fully capture the complexity of value creation and value capture in MaaS business models. |
| first_indexed | 2024-04-13T11:40:39Z |
| format | Article |
| id | doaj.art-83471ccc09904fac8038d2ce4960862f |
| institution | Directory Open Access Journal |
| issn | 2165-0020 |
| language | English |
| last_indexed | 2024-04-13T11:40:39Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Urban, Planning and Transport Research |
| spelling | doaj.art-83471ccc09904fac8038d2ce4960862f2022-12-22T02:48:19ZengTaylor & Francis GroupUrban, Planning and Transport Research2165-00202022-12-0110143345010.1080/21650020.2022.2107564Unpacking the complexities of MaaS business models – A relational approachMaya Hoveskog0Magnus Bergquist1Alireza Esmaeilzadeh2Harvey Blanco3School of Business, Innovation and Sustainability, Halmstad University, Halmstad, SwedenSchool of Information Technology, Halmstad University, Halmstad, SwedenSchool of Business, Innovation and Sustainability, Halmstad University, Halmstad, SwedenSchool of Business, Innovation and Sustainability, Halmstad University, Halmstad, SwedenMobility as a Service (MaaS) integrates different transportation services into a single on-demand mobility service to promote sustainable mobility. A challenge is how to innovate new business models for MaaS as it demands an understanding of how various actors position themselves within a MaaS ecosystem and how value creation changes in such ecosystems. While different streams of research on MaaS business model innovation have applied an ecosystem approach, the approach has been limited to a focal actor or the relationships between a few actors. This paper reviews academic literature and consultancy reports on business models for MaaS and presents an integrated framework that describes actors’ roles and relationships in MaaS ecosystems as well as types of business models. In doing so, the paper contributes to an understanding of the interlinked character of value creation and value capture – two central parts of any business model – in MaaS. Based on the findings, the paper argues that taking an ecosystem approach to the analysis of MaaS business models can be a way to fully capture the complexity of value creation and value capture in MaaS business models.https://www.tandfonline.com/doi/10.1080/21650020.2022.2107564Mobility as a serviceecosystemsrelational business modelsservice innovationactorsvalue creation and capture |
| spellingShingle | Maya Hoveskog Magnus Bergquist Alireza Esmaeilzadeh Harvey Blanco Unpacking the complexities of MaaS business models – A relational approach Urban, Planning and Transport Research Mobility as a service ecosystems relational business models service innovation actors value creation and capture |
| title | Unpacking the complexities of MaaS business models – A relational approach |
| title_full | Unpacking the complexities of MaaS business models – A relational approach |
| title_fullStr | Unpacking the complexities of MaaS business models – A relational approach |
| title_full_unstemmed | Unpacking the complexities of MaaS business models – A relational approach |
| title_short | Unpacking the complexities of MaaS business models – A relational approach |
| title_sort | unpacking the complexities of maas business models a relational approach |
| topic | Mobility as a service ecosystems relational business models service innovation actors value creation and capture |
| url | https://www.tandfonline.com/doi/10.1080/21650020.2022.2107564 |
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