Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development

Local communities are the most valuable assets for a tourist destination; therefore, their perceptions of tourism constitute a crucial pillar for designing tourism development strategies that promote sustainable development. The success of tourism development in a rural setting depends on securing...

Full description

Bibliographic Details
Main Authors: Alpheaus Litheko, Marius Potgieter
Format: Article
Language:English
Published: AfricaJournals 2021-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_10_4_1452-1465.pdf
_version_ 1819236113866293248
author Alpheaus Litheko
Marius Potgieter
author_facet Alpheaus Litheko
Marius Potgieter
author_sort Alpheaus Litheko
collection DOAJ
description Local communities are the most valuable assets for a tourist destination; therefore, their perceptions of tourism constitute a crucial pillar for designing tourism development strategies that promote sustainable development. The success of tourism development in a rural setting depends on securing the support and active participation of stakeholders, in particular the community. It is important for planners to gather the perception of local communities about the impacts of tourism when planning the development of tourism. The aim of this study was to learn about the rural community’s perceived benefits associated with tourism development; and furthermore, to examine their attitude towards tourism development in their residential surroundings. Data was collected with the aim of gathering the community’s viewpoint, in particular their perception and attitude, on tourism development in a rural region, South Africa. The findings specify that the Local Destination Management Organisation (LDMO) and other role players should formulate development strategies that contribute towards creating employment opportunities and to develop an inclusive economy that will enable the local community to benefit through tourism development.
first_indexed 2024-12-23T12:59:17Z
format Article
id doaj.art-834d814aed6149c8b6a95fa92615e018
institution Directory Open Access Journal
issn 2223-814X
language English
last_indexed 2024-12-23T12:59:17Z
publishDate 2021-08-01
publisher AfricaJournals
record_format Article
series African Journal of Hospitality, Tourism and Leisure
spelling doaj.art-834d814aed6149c8b6a95fa92615e0182022-12-21T17:46:05ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2021-08-0110414521465https://doi.org/10.46222/ajhtl.19770720-172Rural Community Perception of Tourism Development: A Strategic Tool in Rural DevelopmentAlpheaus Litheko0Marius Potgieter1School of Management Sciences, North-West UniversitySchool of Management Sciences, North-West UniversityLocal communities are the most valuable assets for a tourist destination; therefore, their perceptions of tourism constitute a crucial pillar for designing tourism development strategies that promote sustainable development. The success of tourism development in a rural setting depends on securing the support and active participation of stakeholders, in particular the community. It is important for planners to gather the perception of local communities about the impacts of tourism when planning the development of tourism. The aim of this study was to learn about the rural community’s perceived benefits associated with tourism development; and furthermore, to examine their attitude towards tourism development in their residential surroundings. Data was collected with the aim of gathering the community’s viewpoint, in particular their perception and attitude, on tourism development in a rural region, South Africa. The findings specify that the Local Destination Management Organisation (LDMO) and other role players should formulate development strategies that contribute towards creating employment opportunities and to develop an inclusive economy that will enable the local community to benefit through tourism development.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_10_4_1452-1465.pdfstrategyrural tourismcommunityperceptionpolicy consideration
spellingShingle Alpheaus Litheko
Marius Potgieter
Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development
African Journal of Hospitality, Tourism and Leisure
strategy
rural tourism
community
perception
policy consideration
title Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development
title_full Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development
title_fullStr Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development
title_full_unstemmed Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development
title_short Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development
title_sort rural community perception of tourism development a strategic tool in rural development
topic strategy
rural tourism
community
perception
policy consideration
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_10_4_1452-1465.pdf
work_keys_str_mv AT alpheauslitheko ruralcommunityperceptionoftourismdevelopmentastrategictoolinruraldevelopment
AT mariuspotgieter ruralcommunityperceptionoftourismdevelopmentastrategictoolinruraldevelopment