Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience

Abstract Evidence‐based policy toolboxes are essential for decision makers to effectively invest in and scale up maternal‐child health and nutrition programs, and breastfeeding is no exception. This special issue focuses on the experiences implementing the Becoming Breastfeeding Friendly (BBF) toolb...

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Main Authors: Rafael Pérez‐Escamilla, Fiona C. Dykes, Sally Kendall
Format: Article
Language:English
Published: Wiley 2023-01-01
Series:Maternal and Child Nutrition
Subjects:
Online Access:https://doi.org/10.1111/mcn.13339
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author Rafael Pérez‐Escamilla
Fiona C. Dykes
Sally Kendall
author_facet Rafael Pérez‐Escamilla
Fiona C. Dykes
Sally Kendall
author_sort Rafael Pérez‐Escamilla
collection DOAJ
description Abstract Evidence‐based policy toolboxes are essential for decision makers to effectively invest in and scale up maternal‐child health and nutrition programs, and breastfeeding is no exception. This special issue focuses on the experiences implementing the Becoming Breastfeeding Friendly (BBF) toolbox in England, Scotland, and Wales. BBF is an initiative that includes a toolbox for decision making based on the Complex Adaptive System‐based Breastfeeding Gear Model. The BBF initiative experience in Great Britain presented in this special issue illustrates how versatile BBF is as it can be readily adapted to the specific application context. In this instance one country, England was trained by the Yale School of Public Health team that developed BBF. England, in turn, trained and assisted Scotland and Wales with the implementation and oversight of BBF in those countries. The positive experience implementing BBF in Great Britain is fully consistent with findings related to this initiative in other countries with contrasting economic, social, political and health care systems; including Germany, Ghana, Mexico, Myanmar, and Samoa. In all instances BBF has led to breastfeeding policy improvements with strong implications for enabling breastfeeding environments including maternity benefits, workforce development, the Baby Friendly Hospital Initiative and behavior change communication campaigns. In conclusion, BBF is a powerful tool to help guide the effective scaling up of evidence‐based programmes to advance breastfeeding protection, promotion and support globally.
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spelling doaj.art-8371ab8491694fa3b3b42a0aedca1bc02023-01-12T13:34:26ZengWileyMaternal and Child Nutrition1740-86951740-87092023-01-0119S1n/an/a10.1111/mcn.13339Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experienceRafael Pérez‐Escamilla0Fiona C. Dykes1Sally Kendall2Department of Social and Behavioral Sciences Yale School of Public Health New Haven Connecticut USAMaternal and Infant Nutrition and Nurture Unit, School of Community Health and Midwifery University of Central Lancashire Preston UKCentre for Health Services Studies University of Kent Canterbury UKAbstract Evidence‐based policy toolboxes are essential for decision makers to effectively invest in and scale up maternal‐child health and nutrition programs, and breastfeeding is no exception. This special issue focuses on the experiences implementing the Becoming Breastfeeding Friendly (BBF) toolbox in England, Scotland, and Wales. BBF is an initiative that includes a toolbox for decision making based on the Complex Adaptive System‐based Breastfeeding Gear Model. The BBF initiative experience in Great Britain presented in this special issue illustrates how versatile BBF is as it can be readily adapted to the specific application context. In this instance one country, England was trained by the Yale School of Public Health team that developed BBF. England, in turn, trained and assisted Scotland and Wales with the implementation and oversight of BBF in those countries. The positive experience implementing BBF in Great Britain is fully consistent with findings related to this initiative in other countries with contrasting economic, social, political and health care systems; including Germany, Ghana, Mexico, Myanmar, and Samoa. In all instances BBF has led to breastfeeding policy improvements with strong implications for enabling breastfeeding environments including maternity benefits, workforce development, the Baby Friendly Hospital Initiative and behavior change communication campaigns. In conclusion, BBF is a powerful tool to help guide the effective scaling up of evidence‐based programmes to advance breastfeeding protection, promotion and support globally.https://doi.org/10.1111/mcn.13339breastfeedingdecision‐makingpolicyscaling up
spellingShingle Rafael Pérez‐Escamilla
Fiona C. Dykes
Sally Kendall
Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience
Maternal and Child Nutrition
breastfeeding
decision‐making
policy
scaling up
title Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience
title_full Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience
title_fullStr Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience
title_full_unstemmed Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience
title_short Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience
title_sort gearing to success with national breastfeeding programmes the becoming breastfeeding friendly bbf initiative experience
topic breastfeeding
decision‐making
policy
scaling up
url https://doi.org/10.1111/mcn.13339
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