THE IMPACT OF SOCIAL MEDIA CONVERSATIONS ON BRAND IMAGE OF CLOUD COMPUTING PROVIDERS
The way that companies are doing marketing has changed dramatically over the years, vividly encouraged by the new channels of communications that have been developed, the social communities here included. This paper focuses on the IT industry and aims to analyse the impact of social media conversati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2016-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2016/n1/99.pdf |