| Summary: | Unfortunate events happening recently in increasing numbers, not least the outbreak of COVID-19, have caused drastic changes in tourist behaviours. Several studies have found that tourists’ consumption patterns for travel products and services are changing due to threats of health hazards and travel risks at tourism destinations. Considering the increasing numbers of potential risks that might occur during traveling, it is crucial for travelers to have travel insurance that functions as a protection mechanism. This study investigates and determine travelers’ awareness and perceptions of and their intentions towards travel insurance purchase in Malaysia. A non-probability sampling method and purposive sampling technique were applied in this study, with a total of 384 Malaysian domestic travelers over 18 years old used as respondents. Data were analysed using descriptive analysis and reliability testing for the pilot study. The study revealed that most of the respondents had positive perceptions regarding the variables and intended to purchase travel insurance for their future holidays.
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