Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance
Unfortunate events happening recently in increasing numbers, not least the outbreak of COVID-19, have caused drastic changes in tourist behaviours. Several studies have found that tourists’ consumption patterns for travel products and services are changing due to threats of health hazards and travel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-09-01
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| Series: | Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-3900/82/1/74 |
| _version_ | 1797455526315950080 |
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| author | Shirelyzan Petrus Ahmad Fareez Yahya Farashazillah Yahya |
| author_facet | Shirelyzan Petrus Ahmad Fareez Yahya Farashazillah Yahya |
| author_sort | Shirelyzan Petrus |
| collection | DOAJ |
| description | Unfortunate events happening recently in increasing numbers, not least the outbreak of COVID-19, have caused drastic changes in tourist behaviours. Several studies have found that tourists’ consumption patterns for travel products and services are changing due to threats of health hazards and travel risks at tourism destinations. Considering the increasing numbers of potential risks that might occur during traveling, it is crucial for travelers to have travel insurance that functions as a protection mechanism. This study investigates and determine travelers’ awareness and perceptions of and their intentions towards travel insurance purchase in Malaysia. A non-probability sampling method and purposive sampling technique were applied in this study, with a total of 384 Malaysian domestic travelers over 18 years old used as respondents. Data were analysed using descriptive analysis and reliability testing for the pilot study. The study revealed that most of the respondents had positive perceptions regarding the variables and intended to purchase travel insurance for their future holidays. |
| first_indexed | 2024-03-09T15:55:34Z |
| format | Article |
| id | doaj.art-8379fe5ec2b845b7abc73cc7e6d50e99 |
| institution | Directory Open Access Journal |
| issn | 2504-3900 |
| language | English |
| last_indexed | 2024-03-09T15:55:34Z |
| publishDate | 2022-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Proceedings |
| spelling | doaj.art-8379fe5ec2b845b7abc73cc7e6d50e992023-11-24T17:35:53ZengMDPI AGProceedings2504-39002022-09-018217410.3390/proceedings2022082074Domestic Travelers’ Perceptions and Intention to Purchase Travel InsuranceShirelyzan Petrus0Ahmad Fareez Yahya1Farashazillah Yahya2Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Sabah Branch, Kota Kinabalu 88997, MalaysiaFaculty of Hotel and Tourism Management, Universiti Teknologi MARA Sabah Branch, Kota Kinabalu 88997, MalaysiaFaculty of Computing and Informatics, Universiti Malaysia Sabah, Kota Kinabalu 88997, MalaysiaUnfortunate events happening recently in increasing numbers, not least the outbreak of COVID-19, have caused drastic changes in tourist behaviours. Several studies have found that tourists’ consumption patterns for travel products and services are changing due to threats of health hazards and travel risks at tourism destinations. Considering the increasing numbers of potential risks that might occur during traveling, it is crucial for travelers to have travel insurance that functions as a protection mechanism. This study investigates and determine travelers’ awareness and perceptions of and their intentions towards travel insurance purchase in Malaysia. A non-probability sampling method and purposive sampling technique were applied in this study, with a total of 384 Malaysian domestic travelers over 18 years old used as respondents. Data were analysed using descriptive analysis and reliability testing for the pilot study. The study revealed that most of the respondents had positive perceptions regarding the variables and intended to purchase travel insurance for their future holidays.https://www.mdpi.com/2504-3900/82/1/74travel insuranceperceptionsintentionpurchasing behavioursMalaysian domestic travelers |
| spellingShingle | Shirelyzan Petrus Ahmad Fareez Yahya Farashazillah Yahya Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance Proceedings travel insurance perceptions intention purchasing behaviours Malaysian domestic travelers |
| title | Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance |
| title_full | Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance |
| title_fullStr | Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance |
| title_full_unstemmed | Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance |
| title_short | Domestic Travelers’ Perceptions and Intention to Purchase Travel Insurance |
| title_sort | domestic travelers perceptions and intention to purchase travel insurance |
| topic | travel insurance perceptions intention purchasing behaviours Malaysian domestic travelers |
| url | https://www.mdpi.com/2504-3900/82/1/74 |
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