Real-Time Filtering Non-Intentional Bid Request on Demand-Side Platform

Real-Time Filtering Non-Intentional Bid Request on Demand-Side Platform

While real-time bidding brings a huge profit for online businesses, it also becomes a potential target for malicious purposes. In real-time bidding, the bid request traffic could be classified into two kinds: intentional and non-intentional. Intentional bid requests come from ordinal web users while...

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Bibliographic Details
Main Authors: Thi-Thanh-An Nguyen, Duy-An Ha, Wen-Yuan Zhu, Shyan-Ming Yuan
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Applied Sciences
Subjects:
online advertising
demand-side platform (DSP)
real-time bidding
anomaly detection
data mining
Online Access:https://www.mdpi.com/2076-3417/12/23/12228

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