The Accounting Interpretation of the Costs of Marketing Activities of Trading Enterprise

The Accounting Interpretation of the Costs of Marketing Activities of Trading Enterprise

In the turbulence of today’s business environment, the priority attention of the management of trading enterprises deserves the financial effectiveness and efficiency of activities focused on the continuous collection of information, its analytical processing and feedback with target segments. There...

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Bibliographic Details
Main Author:	Verzilova Hanna R.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-03-01
Series:	Bìznes Inform
Subjects:	accounting system of enterprise marketing costs marketing activities marketing assets
Online Access:	https://www.business-inform.net/export_pdf/business-inform-2020-3_0-pages-284_292.pdf

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