Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
This paper examines the issues of sustainable banking and readiness for change using the mixed methods research approach. The research setting consisted of an international bank which operates in Serbia. Serbia is one of Western Balkan countries. The concept of sustainability is well explored in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Bucharest
2012-06-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1143 |
| Summary: | This paper examines the issues of sustainable banking and readiness for change using the
mixed methods research approach. The research setting consisted of an international bank
which operates in Serbia. Serbia is one of Western Balkan countries. The concept of
sustainability is well explored in developed countries. The financial institutions from Serbia
have not been included in those studies. This paper suggests key issues which need to be
addressed related to the sustainability and change in the banking sector in Serbia.
The main aim of this study is to assess sustainability and readiness for change in transition
environment. This paper contributes to the existing literature by assessing readiness for
change in selected bank. Regarding different characteristics of national cultures, the
construct validity of research methodology developed in one society will be investigated for
a Serbian sample.
The qualitative data about sustainability were sourced from publicly available information
about bank. The Organizational Diagnosis Questionnaire (ODQ) developed by Preziosi
(1980) is used to assess the bank's readiness for change. The sample consisted of 137
managers different socio demographic variables from bank. The research findings revealed
possible practical implementation of ODQ in Serbia. The sustainable attitude of the bank is
rewarded by different organizations in Serbia. The results revealed that changes in the bank
should be led top down. The findings add to the existing literature on factors causing
organizational effectiveness in cross-cultural organizational contexts. The practical
implementation and study limitation are suggested. |
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| ISSN: | 1582-9146 2247-9104 |