Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia

This paper examines the issues of sustainable banking and readiness for change using the mixed methods research approach. The research setting consisted of an international bank which operates in Serbia. Serbia is one of Western Balkan countries. The concept of sustainability is well explored in...

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Main Authors: Ljiljana Kontic, Jovan Kontic
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2012-06-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1143
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author Ljiljana Kontic
Jovan Kontic
author_facet Ljiljana Kontic
Jovan Kontic
author_sort Ljiljana Kontic
collection DOAJ
description This paper examines the issues of sustainable banking and readiness for change using the mixed methods research approach. The research setting consisted of an international bank which operates in Serbia. Serbia is one of Western Balkan countries. The concept of sustainability is well explored in developed countries. The financial institutions from Serbia have not been included in those studies. This paper suggests key issues which need to be addressed related to the sustainability and change in the banking sector in Serbia. The main aim of this study is to assess sustainability and readiness for change in transition environment. This paper contributes to the existing literature by assessing readiness for change in selected bank. Regarding different characteristics of national cultures, the construct validity of research methodology developed in one society will be investigated for a Serbian sample. The qualitative data about sustainability were sourced from publicly available information about bank. The Organizational Diagnosis Questionnaire (ODQ) developed by Preziosi (1980) is used to assess the bank's readiness for change. The sample consisted of 137 managers different socio demographic variables from bank. The research findings revealed possible practical implementation of ODQ in Serbia. The sustainable attitude of the bank is rewarded by different organizations in Serbia. The results revealed that changes in the bank should be led top down. The findings add to the existing literature on factors causing organizational effectiveness in cross-cultural organizational contexts. The practical implementation and study limitation are suggested.
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spelling doaj.art-839407907f474801bf72fbbbb41e64282022-12-22T04:33:25ZengAcademy of Economic Studies of BucharestAmfiteatru Economic1582-91462247-91042012-06-011432537548Sustainability and Readiness for Change: Insights from a Banking Case Study in SerbiaLjiljana Kontic0Jovan Kontic1Faculty of Legal and Business Studies, Novi Sad, SerbiaEurobank EFG a.d., Belgrade, SerbiaThis paper examines the issues of sustainable banking and readiness for change using the mixed methods research approach. The research setting consisted of an international bank which operates in Serbia. Serbia is one of Western Balkan countries. The concept of sustainability is well explored in developed countries. The financial institutions from Serbia have not been included in those studies. This paper suggests key issues which need to be addressed related to the sustainability and change in the banking sector in Serbia. The main aim of this study is to assess sustainability and readiness for change in transition environment. This paper contributes to the existing literature by assessing readiness for change in selected bank. Regarding different characteristics of national cultures, the construct validity of research methodology developed in one society will be investigated for a Serbian sample. The qualitative data about sustainability were sourced from publicly available information about bank. The Organizational Diagnosis Questionnaire (ODQ) developed by Preziosi (1980) is used to assess the bank's readiness for change. The sample consisted of 137 managers different socio demographic variables from bank. The research findings revealed possible practical implementation of ODQ in Serbia. The sustainable attitude of the bank is rewarded by different organizations in Serbia. The results revealed that changes in the bank should be led top down. The findings add to the existing literature on factors causing organizational effectiveness in cross-cultural organizational contexts. The practical implementation and study limitation are suggested.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1143sustainabilitybankmanagementorganizational changenational cultureSerbia
spellingShingle Ljiljana Kontic
Jovan Kontic
Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
Amfiteatru Economic
sustainability
bank
management
organizational change
national culture
Serbia
title Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
title_full Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
title_fullStr Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
title_full_unstemmed Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
title_short Sustainability and Readiness for Change: Insights from a Banking Case Study in Serbia
title_sort sustainability and readiness for change insights from a banking case study in serbia
topic sustainability
bank
management
organizational change
national culture
Serbia
url http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1143
work_keys_str_mv AT ljiljanakontic sustainabilityandreadinessforchangeinsightsfromabankingcasestudyinserbia
AT jovankontic sustainabilityandreadinessforchangeinsightsfromabankingcasestudyinserbia