Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations

Judgments we make about others often depend on the standards we use as comparisons. Investigations into the outcomes of these comparisons and potential moderators have often been limited to single dimensions and preselected standards. The current work instead uses multiple evaluative facial dimensio...

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Main Authors: Paul Barker, Ron Dotsch, Roland Imhoff
Format: Article
Language:English
Published: Ubiquity Press 2020-06-01
Series:International Review of Social Psychology
Subjects:
Online Access:https://www.rips-irsp.com/articles/402
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author Paul Barker
Ron Dotsch
Roland Imhoff
author_facet Paul Barker
Ron Dotsch
Roland Imhoff
author_sort Paul Barker
collection DOAJ
description Judgments we make about others often depend on the standards we use as comparisons. Investigations into the outcomes of these comparisons and potential moderators have often been limited to single dimensions and preselected standards. The current work instead uses multiple evaluative facial dimensions and a multitude of comparisons. A series of 4 experiments ('N' = 665) attempted to detect contrast from extreme (Study 1) and assimilation to moderate standards in within (Studies 2 and 3) and between-subjects designs (Study 4). Results showed inconsistent evidence for both comparison effects and significant heterogeneity across the evaluative dimensions that were sampled. An additional 5 studies ('N' = 861) and a single-paper meta-analysis ('K' = 7) revealed judgment dimension specific dynamics. Facial Extraversion produced both assimilation and contrast effects as expected; Dominance and Competence displayed only contrast; Trustworthiness showed only assimilation effects; and Likability presented no signs of either. The resulting implications for theory and measurement are discussed.
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spelling doaj.art-839b94b0d51e483c88af5bb33136e5912022-12-22T01:06:05ZengUbiquity PressInternational Review of Social Psychology2397-85702020-06-0133110.5334/irsp.402101Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial EvaluationsPaul Barker0Ron Dotsch1Roland Imhoff2Social Cognition Center Cologne, University of CologneDepartment of Psychology, Utrecht UniversitySocial Cognition Center Cologne, University of Cologne; Social and Legal Psychology, Johannes Gutenberg University MainzJudgments we make about others often depend on the standards we use as comparisons. Investigations into the outcomes of these comparisons and potential moderators have often been limited to single dimensions and preselected standards. The current work instead uses multiple evaluative facial dimensions and a multitude of comparisons. A series of 4 experiments ('N' = 665) attempted to detect contrast from extreme (Study 1) and assimilation to moderate standards in within (Studies 2 and 3) and between-subjects designs (Study 4). Results showed inconsistent evidence for both comparison effects and significant heterogeneity across the evaluative dimensions that were sampled. An additional 5 studies ('N' = 861) and a single-paper meta-analysis ('K' = 7) revealed judgment dimension specific dynamics. Facial Extraversion produced both assimilation and contrast effects as expected; Dominance and Competence displayed only contrast; Trustworthiness showed only assimilation effects; and Likability presented no signs of either. The resulting implications for theory and measurement are discussed.https://www.rips-irsp.com/articles/402social comparisonassimilationcontrastfacial evaluation
spellingShingle Paul Barker
Ron Dotsch
Roland Imhoff
Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations
International Review of Social Psychology
social comparison
assimilation
contrast
facial evaluation
title Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations
title_full Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations
title_fullStr Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations
title_full_unstemmed Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations
title_short Assimilation and Contrast in Spontaneous Comparisons: Heterogeneous Effects of Standard Extremity in Facial Evaluations
title_sort assimilation and contrast in spontaneous comparisons heterogeneous effects of standard extremity in facial evaluations
topic social comparison
assimilation
contrast
facial evaluation
url https://www.rips-irsp.com/articles/402
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AT rolandimhoff assimilationandcontrastinspontaneouscomparisonsheterogeneouseffectsofstandardextremityinfacialevaluations