Analisis Pembelian Tidak Terencana pada Toko Online Shopee
The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indo...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2019-06-01
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| Series: | Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/ekobis/article/view/830 |
| _version_ | 1797354162586910720 |
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| author | Winda Noor Nawang Wulan Suharyati Suharyati Rosali Rosali |
| author_facet | Winda Noor Nawang Wulan Suharyati Suharyati Rosali Rosali |
| author_sort | Winda Noor Nawang Wulan |
| collection | DOAJ |
| description | The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indonesia. Achieving success in e-commerce business in online stores in Indonesia requires a strategy. Shopee is an e-commerce company that runs the C2C mobile marketplace business, which allows users to buy or sell goods through applications available on the iOS and Android platforms. This research is a quantitative research that aims to determine the effect of functional comfort and representative excitement on Impulse Buying. Data collection uses a questionnaire with a Likert scale with PLS (Partial Least Square) method with Smart PLS 3.2.7 software. The sample used in the study was 50 people. The sampling technique uses a purposive sampling method. The results of this study indicate that functional convenience variables have a significant effect on unplanned purchases, while representative excitement variables have no significant effect on Impulse Buying.
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| first_indexed | 2024-03-08T13:45:33Z |
| format | Article |
| id | doaj.art-83be12303d64431ab7323fabd8fcf4df |
| institution | Directory Open Access Journal |
| issn | 2356-0282 2684-7582 |
| language | English |
| last_indexed | 2024-03-08T13:45:33Z |
| publishDate | 2019-06-01 |
| publisher | Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta |
| record_format | Article |
| series | Ekonomi dan Bisnis |
| spelling | doaj.art-83be12303d64431ab7323fabd8fcf4df2024-01-16T09:37:09ZengFakultas Ekonomi dan Bisnis, UPN Veteran JakartaEkonomi dan Bisnis2356-02822684-75822019-06-0161Analisis Pembelian Tidak Terencana pada Toko Online ShopeeWinda Noor Nawang Wulan0Suharyati Suharyati1Rosali Rosali2Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran JakartaFakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran JakartaFakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran JakartaThe development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indonesia. Achieving success in e-commerce business in online stores in Indonesia requires a strategy. Shopee is an e-commerce company that runs the C2C mobile marketplace business, which allows users to buy or sell goods through applications available on the iOS and Android platforms. This research is a quantitative research that aims to determine the effect of functional comfort and representative excitement on Impulse Buying. Data collection uses a questionnaire with a Likert scale with PLS (Partial Least Square) method with Smart PLS 3.2.7 software. The sample used in the study was 50 people. The sampling technique uses a purposive sampling method. The results of this study indicate that functional convenience variables have a significant effect on unplanned purchases, while representative excitement variables have no significant effect on Impulse Buying. https://ejournal.upnvj.ac.id/ekobis/article/view/830Functional ComfortRepresentative ExcitementImpulse Buying |
| spellingShingle | Winda Noor Nawang Wulan Suharyati Suharyati Rosali Rosali Analisis Pembelian Tidak Terencana pada Toko Online Shopee Ekonomi dan Bisnis Functional Comfort Representative Excitement Impulse Buying |
| title | Analisis Pembelian Tidak Terencana pada Toko Online Shopee |
| title_full | Analisis Pembelian Tidak Terencana pada Toko Online Shopee |
| title_fullStr | Analisis Pembelian Tidak Terencana pada Toko Online Shopee |
| title_full_unstemmed | Analisis Pembelian Tidak Terencana pada Toko Online Shopee |
| title_short | Analisis Pembelian Tidak Terencana pada Toko Online Shopee |
| title_sort | analisis pembelian tidak terencana pada toko online shopee |
| topic | Functional Comfort Representative Excitement Impulse Buying |
| url | https://ejournal.upnvj.ac.id/ekobis/article/view/830 |
| work_keys_str_mv | AT windanoornawangwulan analisispembeliantidakterencanapadatokoonlineshopee AT suharyatisuharyati analisispembeliantidakterencanapadatokoonlineshopee AT rosalirosali analisispembeliantidakterencanapadatokoonlineshopee |