Proposing a Model for Religious Tourism Development: Evidence from Iran
This study proposes a model for religious tourism as one of the most promising types of tourism worldwide, by focusing on the conditions of Iran as a potentially popular destination for religious tourism. The study relies on a mixed (qualitative and quantitative) method. The qualitative phase identi...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Technological University Dublin
2021-04-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol9/iss1/4 |
| _version_ | 1819199250073911296 |
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| author | Fatemeh Shekari Zahra Moaven Ali Asghar Mobasheri Moslem Bagheri Mehrdad Kiani Ardeshir Bagheri |
| author_facet | Fatemeh Shekari Zahra Moaven Ali Asghar Mobasheri Moslem Bagheri Mehrdad Kiani Ardeshir Bagheri |
| author_sort | Fatemeh Shekari |
| collection | DOAJ |
| description | This study proposes a model for religious tourism as one of the most promising types of tourism worldwide, by focusing on the conditions of Iran as a potentially popular destination for religious tourism. The study relies on a mixed (qualitative and quantitative) method. The qualitative phase identifies the model dimensions and strategies. To do this, practitioners and experts were interviewed and the data collected were investigated through the thematic analysis method. This process revealed four main dimensions and 18 subsidiary strategies. In the quantitative phase, the dimensions and strategies identified were arranged in a questionnaire and through the survey method, were prioritised by experts in the Iranian tourism industry. The data analysis results, based on intuitionistic fuzzy AHP, revealed that the most important dimensions in religious tourism, as assessed by experts and practitioners in the Iranian tourism industry, were: ‘marketing strategies’, ‘HR training and development’, ‘reinforcing executive management structures’, and ‘implementing information technology.’ Finally, following a comparison of the results with those of another studies in this field, some executive and research-related suggestions are proposed. |
| first_indexed | 2024-12-23T03:13:21Z |
| format | Article |
| id | doaj.art-83bec168bd254c9d8a1e0f10088a5e20 |
| institution | Directory Open Access Journal |
| issn | 2009-7379 |
| language | English |
| last_indexed | 2024-12-23T03:13:21Z |
| publishDate | 2021-04-01 |
| publisher | Technological University Dublin |
| record_format | Article |
| series | International Journal of Religious Tourism and Pilgrimage |
| spelling | doaj.art-83bec168bd254c9d8a1e0f10088a5e202022-12-21T18:02:12ZengTechnological University DublinInternational Journal of Religious Tourism and Pilgrimage2009-73792021-04-0191Proposing a Model for Religious Tourism Development: Evidence from IranFatemeh Shekari0Zahra Moaven1Ali Asghar Mobasheri2Moslem Bagheri3Mehrdad Kiani4Ardeshir Bagheri5Shiraz university,Shiraz,IranShiraz University, Shiraz, IranShiraz University, Shiraz, IranShiraz University, Shiraz, IranYazd University, Yazd, IranShiraz University, Shiraz, IranThis study proposes a model for religious tourism as one of the most promising types of tourism worldwide, by focusing on the conditions of Iran as a potentially popular destination for religious tourism. The study relies on a mixed (qualitative and quantitative) method. The qualitative phase identifies the model dimensions and strategies. To do this, practitioners and experts were interviewed and the data collected were investigated through the thematic analysis method. This process revealed four main dimensions and 18 subsidiary strategies. In the quantitative phase, the dimensions and strategies identified were arranged in a questionnaire and through the survey method, were prioritised by experts in the Iranian tourism industry. The data analysis results, based on intuitionistic fuzzy AHP, revealed that the most important dimensions in religious tourism, as assessed by experts and practitioners in the Iranian tourism industry, were: ‘marketing strategies’, ‘HR training and development’, ‘reinforcing executive management structures’, and ‘implementing information technology.’ Finally, following a comparison of the results with those of another studies in this field, some executive and research-related suggestions are proposed.https://arrow.tudublin.ie/ijrtp/vol9/iss1/4religious tourismthematic analysisintuitionistic fuzzy ahpiran |
| spellingShingle | Fatemeh Shekari Zahra Moaven Ali Asghar Mobasheri Moslem Bagheri Mehrdad Kiani Ardeshir Bagheri Proposing a Model for Religious Tourism Development: Evidence from Iran International Journal of Religious Tourism and Pilgrimage religious tourism thematic analysis intuitionistic fuzzy ahp iran |
| title | Proposing a Model for Religious Tourism Development: Evidence from Iran |
| title_full | Proposing a Model for Religious Tourism Development: Evidence from Iran |
| title_fullStr | Proposing a Model for Religious Tourism Development: Evidence from Iran |
| title_full_unstemmed | Proposing a Model for Religious Tourism Development: Evidence from Iran |
| title_short | Proposing a Model for Religious Tourism Development: Evidence from Iran |
| title_sort | proposing a model for religious tourism development evidence from iran |
| topic | religious tourism thematic analysis intuitionistic fuzzy ahp iran |
| url | https://arrow.tudublin.ie/ijrtp/vol9/iss1/4 |
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