Ambulances are for emergencies: shifting behaviour through a research-informed behaviour change campaign
Abstract Background A major review of Victoria’s ambulance services identified the need to improve public awareness of the role of ambulances as an emergency service. A communications campaign was developed to address this challenge. This research paper expands on an initial evaluation of the campai...
Main Authors: | Kim Borg, David Dumas, Emily Andrew, Karen Smith, Tony Walker, Matthew Haworth, Peter Bragge |
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Format: | Article |
Language: | English |
Published: |
BMC
2020-01-01
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Series: | Health Research Policy and Systems |
Subjects: | |
Online Access: | https://doi.org/10.1186/s12961-019-0517-z |
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