Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
The article analyzes the case of the Ecovida Agroecological Network, understanding that it innovates in its organizational structure and dynamics as well as in its relationship with the markets. It is organized in a multidirectional network, with horizontal and decentralized decision-making processe...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2011-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93820778006 |
| _version_ | 1797250710609330176 |
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| author | Oscar José Rover |
| author_facet | Oscar José Rover |
| author_sort | Oscar José Rover |
| collection | DOAJ |
| description | The article analyzes the case of the Ecovida Agroecological Network, understanding that it innovates in its organizational structure and dynamics as well as in its relationship with the markets. It is organized in a multidirectional network, with horizontal and decentralized decision-making processes. Its relationship with the markets emerged from local and regional experiences. The network resisted to relate with large retail outlets (supermarkets) and created its own circuit of trade, by exchanging products between its regional centers, with promising commercial results. These innovative processes are analyzed through the theory of symbolic sites of belonging, according to which the economy is one of the components of social life and organizational dynamics, even economic ones, cannot be analyzed from a narrow mercantile mentality. Commercial exchanges are a significant dimension of social life, but the study showed that in the case of the Ecovida Agroecological Network they are not the only one, nor even the most central one. |
| first_indexed | 2024-03-07T20:32:15Z |
| format | Article |
| id | doaj.art-83e92223e16b40c0854a297c7417a59d |
| institution | Directory Open Access Journal |
| issn | 2177-6229 |
| language | Portuguese |
| last_indexed | 2024-04-24T20:50:42Z |
| publishDate | 2011-01-01 |
| publisher | Universidade do Vale do Rio dos Sinos (UNISINOS) |
| record_format | Article |
| series | Ciências Sociais Unisinos |
| spelling | doaj.art-83e92223e16b40c0854a297c7417a59d2024-03-21T19:29:08ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292011-01-014715663Agroecologia, mercado e inovação social: o caso da Rede Ecovida de AgroecologiaOscar José RoverThe article analyzes the case of the Ecovida Agroecological Network, understanding that it innovates in its organizational structure and dynamics as well as in its relationship with the markets. It is organized in a multidirectional network, with horizontal and decentralized decision-making processes. Its relationship with the markets emerged from local and regional experiences. The network resisted to relate with large retail outlets (supermarkets) and created its own circuit of trade, by exchanging products between its regional centers, with promising commercial results. These innovative processes are analyzed through the theory of symbolic sites of belonging, according to which the economy is one of the components of social life and organizational dynamics, even economic ones, cannot be analyzed from a narrow mercantile mentality. Commercial exchanges are a significant dimension of social life, but the study showed that in the case of the Ecovida Agroecological Network they are not the only one, nor even the most central one.http://www.redalyc.org/articulo.oa?id=93820778006networksagroecologymarketssocial innovation |
| spellingShingle | Oscar José Rover Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia Ciências Sociais Unisinos networks agroecology markets social innovation |
| title | Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia |
| title_full | Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia |
| title_fullStr | Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia |
| title_full_unstemmed | Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia |
| title_short | Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia |
| title_sort | agroecologia mercado e inovacao social o caso da rede ecovida de agroecologia |
| topic | networks agroecology markets social innovation |
| url | http://www.redalyc.org/articulo.oa?id=93820778006 |
| work_keys_str_mv | AT oscarjoserover agroecologiamercadoeinovacaosocialocasodaredeecovidadeagroecologia |