How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes

In recent years, numerous studies comparing intuition and deliberation have been published. However, relatively little is known about the cognitive processes underlying the two decision modes. In two studies, we analyzed the effects of decision mode instructions on processes of information search an...

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Main Authors: Nina Horstmann, Andrea Ahlgrimm, Andreas Gloeckner
Format: Article
Language:English
Published: Cambridge University Press 2009-08-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/9323/jdm9323.pdf
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author Nina Horstmann
Andrea Ahlgrimm
Andreas Gloeckner
author_facet Nina Horstmann
Andrea Ahlgrimm
Andreas Gloeckner
author_sort Nina Horstmann
collection DOAJ
description In recent years, numerous studies comparing intuition and deliberation have been published. However, relatively little is known about the cognitive processes underlying the two decision modes. In two studies, we analyzed the effects of decision mode instructions on processes of information search and integration, using eye-tracking technology in a between-participants (Study 1) and a within-participants (Study 2) design. Our findings indicate that the instruction to deliberate does not necessarily lead to qualitatively different information processing compared to the instruction to decide intuitively. We found no difference in mean fixation duration and the distribution of short, medium and long fixations. Short fixations in particular prevailed under both decision mode instructions, while long fixations indicating a conscious and calculation-based information processing were rarely observed. Instruction-induced deliberation led to a higher number of fixations, a more complete information search and more repeated information inspections. We interpret our findings as support for the hypothesis that intuitive and deliberate decision modes share the same basic processes which are supplemented by additional operations in the deliberate decision mode.
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spelling doaj.art-83fb007975c541529b76819c51e5636b2023-09-02T04:00:21ZengCambridge University PressJudgment and Decision Making1930-29752009-08-0145335354How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modesNina HorstmannAndrea AhlgrimmAndreas GloecknerIn recent years, numerous studies comparing intuition and deliberation have been published. However, relatively little is known about the cognitive processes underlying the two decision modes. In two studies, we analyzed the effects of decision mode instructions on processes of information search and integration, using eye-tracking technology in a between-participants (Study 1) and a within-participants (Study 2) design. Our findings indicate that the instruction to deliberate does not necessarily lead to qualitatively different information processing compared to the instruction to decide intuitively. We found no difference in mean fixation duration and the distribution of short, medium and long fixations. Short fixations in particular prevailed under both decision mode instructions, while long fixations indicating a conscious and calculation-based information processing were rarely observed. Instruction-induced deliberation led to a higher number of fixations, a more complete information search and more repeated information inspections. We interpret our findings as support for the hypothesis that intuitive and deliberate decision modes share the same basic processes which are supplemented by additional operations in the deliberate decision mode.http://journal.sjdm.org/9323/jdm9323.pdfDecision makingdecision modeintuitiondeliberationeye-tracking.NAKeywords
spellingShingle Nina Horstmann
Andrea Ahlgrimm
Andreas Gloeckner
How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes
Judgment and Decision Making
Decision making
decision mode
intuition
deliberation
eye-tracking.NAKeywords
title How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes
title_full How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes
title_fullStr How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes
title_full_unstemmed How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes
title_short How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes
title_sort how distinct are intuition and deliberation an eye tracking analysis of instruction induced decision modes
topic Decision making
decision mode
intuition
deliberation
eye-tracking.NAKeywords
url http://journal.sjdm.org/9323/jdm9323.pdf
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