Revitalizing Business Tourism in the European Union: Strategies for Growth

The COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist may have arisen, which should lead business to...

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Main Author: Pedro Carvalho
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/13/8/180
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author Pedro Carvalho
author_facet Pedro Carvalho
author_sort Pedro Carvalho
collection DOAJ
description The COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist may have arisen, which should lead business tourism organizations to consider new attributes in their value proposition. Thus, this study aims to understand the determinants of business tourism spending and the number of business meetings, in the European Union, to aid the formulation of economic and marketing policies, in the post-pandemic period. For this purpose, a literature review is carried out for the periods before, during, and after the pandemic phase; additionally, a panel data analysis is performed using data from the 28 countries in the European Union. The results identify new typologies of determinants, describing first-order (global-scale) and second-order (European-scale) determinants and identifying important practical implications.
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spelling doaj.art-84098c78d83742268cce169c98741bb82023-11-18T23:49:18ZengMDPI AGAdministrative Sciences2076-33872023-08-0113818010.3390/admsci13080180Revitalizing Business Tourism in the European Union: Strategies for GrowthPedro Carvalho0Polytechnic Institute of Viana do Castelo, 4900-367 Viana do Castelo, PortugalThe COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist may have arisen, which should lead business tourism organizations to consider new attributes in their value proposition. Thus, this study aims to understand the determinants of business tourism spending and the number of business meetings, in the European Union, to aid the formulation of economic and marketing policies, in the post-pandemic period. For this purpose, a literature review is carried out for the periods before, during, and after the pandemic phase; additionally, a panel data analysis is performed using data from the 28 countries in the European Union. The results identify new typologies of determinants, describing first-order (global-scale) and second-order (European-scale) determinants and identifying important practical implications.https://www.mdpi.com/2076-3387/13/8/180business tourismmeeting tourismMICEEuropean Union
spellingShingle Pedro Carvalho
Revitalizing Business Tourism in the European Union: Strategies for Growth
Administrative Sciences
business tourism
meeting tourism
MICE
European Union
title Revitalizing Business Tourism in the European Union: Strategies for Growth
title_full Revitalizing Business Tourism in the European Union: Strategies for Growth
title_fullStr Revitalizing Business Tourism in the European Union: Strategies for Growth
title_full_unstemmed Revitalizing Business Tourism in the European Union: Strategies for Growth
title_short Revitalizing Business Tourism in the European Union: Strategies for Growth
title_sort revitalizing business tourism in the european union strategies for growth
topic business tourism
meeting tourism
MICE
European Union
url https://www.mdpi.com/2076-3387/13/8/180
work_keys_str_mv AT pedrocarvalho revitalizingbusinesstourismintheeuropeanunionstrategiesforgrowth