Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique
This article proposes a lexical and then a semantic analysis of health in a corpus of hotel websites, before and after the arrival of the health emergency context linked to Covid-19, in one of the most touristic areas of the world: the Riviera Maya in Mexico. Health can be an interesting tool in a l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Éditions Touristiques Européennes
2022-10-01
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| Series: | Mondes du Tourisme |
| Subjects: | |
| Online Access: | http://journals.openedition.org/tourisme/5099 |
| _version_ | 1811326710755360768 |
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| author | Thibaud Szpyrka Sébastien Fleuret Clément Marie dit Chirot |
| author_facet | Thibaud Szpyrka Sébastien Fleuret Clément Marie dit Chirot |
| author_sort | Thibaud Szpyrka |
| collection | DOAJ |
| description | This article proposes a lexical and then a semantic analysis of health in a corpus of hotel websites, before and after the arrival of the health emergency context linked to Covid-19, in one of the most touristic areas of the world: the Riviera Maya in Mexico. Health can be an interesting tool in a logic of tourism development and it may be enlightening, for example, to examine the way in which promoters of tourism development rely on key elements of health and wellness to make health an element of tourist attractiveness (whether through environment–air, water, nutrition–or through various so-called “healthy” activities). Territorial marketing (i.e., related to destinations) is increasingly mobilizing health to improve the tourist attractiveness of some areas. Hotels, excursions and services, equip themselves with certifications linked to health security or accessibility, for example. Another economic and touristic development tool consists of relying on the positive image of traditional care and treatments such as massages in Bali, Mayan medicine or hammam in Maghreb. Based on observations of the promotional strategies of hotels through their professional websites, the present article tackles the health and wellness domain as commercial arguments in the field of tourism by its actors. |
| first_indexed | 2024-04-13T14:53:32Z |
| format | Article |
| id | doaj.art-840a0c2dff32499da243323bc14a11d7 |
| institution | Directory Open Access Journal |
| issn | 2109-5671 2492-7503 |
| language | English |
| last_indexed | 2024-04-13T14:53:32Z |
| publishDate | 2022-10-01 |
| publisher | Éditions Touristiques Européennes |
| record_format | Article |
| series | Mondes du Tourisme |
| spelling | doaj.art-840a0c2dff32499da243323bc14a11d72022-12-22T02:42:30ZengÉditions Touristiques EuropéennesMondes du Tourisme2109-56712492-75032022-10-0110.4000/tourisme.5099Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au MexiqueThibaud SzpyrkaSébastien FleuretClément Marie dit ChirotThis article proposes a lexical and then a semantic analysis of health in a corpus of hotel websites, before and after the arrival of the health emergency context linked to Covid-19, in one of the most touristic areas of the world: the Riviera Maya in Mexico. Health can be an interesting tool in a logic of tourism development and it may be enlightening, for example, to examine the way in which promoters of tourism development rely on key elements of health and wellness to make health an element of tourist attractiveness (whether through environment–air, water, nutrition–or through various so-called “healthy” activities). Territorial marketing (i.e., related to destinations) is increasingly mobilizing health to improve the tourist attractiveness of some areas. Hotels, excursions and services, equip themselves with certifications linked to health security or accessibility, for example. Another economic and touristic development tool consists of relying on the positive image of traditional care and treatments such as massages in Bali, Mayan medicine or hammam in Maghreb. Based on observations of the promotional strategies of hotels through their professional websites, the present article tackles the health and wellness domain as commercial arguments in the field of tourism by its actors.http://journals.openedition.org/tourisme/5099healthwell-beingtourism communicationhospitalityMexico |
| spellingShingle | Thibaud Szpyrka Sébastien Fleuret Clément Marie dit Chirot Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique Mondes du Tourisme health well-being tourism communication hospitality Mexico |
| title | Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique |
| title_full | Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique |
| title_fullStr | Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique |
| title_full_unstemmed | Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique |
| title_short | Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique |
| title_sort | quelle place pour la sante dans les strategies de communication touristique analyse des sites internet des hotels de la riviera maya au mexique |
| topic | health well-being tourism communication hospitality Mexico |
| url | http://journals.openedition.org/tourisme/5099 |
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