Quelle place pour la santé dans les stratégies de communication touristique ? Analyse des sites internet des hôtels de la Riviera Maya au Mexique
This article proposes a lexical and then a semantic analysis of health in a corpus of hotel websites, before and after the arrival of the health emergency context linked to Covid-19, in one of the most touristic areas of the world: the Riviera Maya in Mexico. Health can be an interesting tool in a l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Éditions Touristiques Européennes
2022-10-01
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| Series: | Mondes du Tourisme |
| Subjects: | |
| Online Access: | http://journals.openedition.org/tourisme/5099 |