| Summary: | Based on demand forecasts, companies plan production, financial and personnel scenarios, both in the long
and short term. The forecasts are essential, especially for companies working with a push production system, for
which there is no sale of collateral. They should therefore plan their production and financial systems with the
aim of meeting the demand forecast of their products or services. Thus, this study was conducted at a meat agribusiness
located in Chapecó, in the state of Santa Catarina, in order to analyze the demand forecasting methods
used by the company. It is a case study with a qualitative approach. Data collection was conducted through
semi-structured interviews with the operations manager, commercial manager and analysts who respond to the
demand forecasts made. The main results highlight the use of both quantitative and qualitative methods, as well
as indicating the importance of demand forecasts for the planning of the company
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