Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises
In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Bandung
2020-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5782 |
| _version_ | 1819281600218660864 |
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| author | Joko Suryono Nuryani Tri Rahayu Purwani Indri Astuti Nunun Tri Widarwati |
| author_facet | Joko Suryono Nuryani Tri Rahayu Purwani Indri Astuti Nunun Tri Widarwati |
| author_sort | Joko Suryono |
| collection | DOAJ |
| description | In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other. |
| first_indexed | 2024-12-24T01:02:16Z |
| format | Article |
| id | doaj.art-84367bf0dacb4c55a709b6b2e5d4d0f8 |
| institution | Directory Open Access Journal |
| issn | 1411-5883 |
| language | Indonesian |
| last_indexed | 2024-12-24T01:02:16Z |
| publishDate | 2020-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-84367bf0dacb4c55a709b6b2e5d4d0f82022-12-21T17:23:20ZindUniversitas Islam BandungMediaTor1411-58832020-06-01131314010.29313/mediator.v13i1.57823327Successful Social Media Advertising Activities For Micro, Small And Medium EnterprisesJoko Suryono0Nuryani Tri Rahayu1Purwani Indri Astuti2Nunun Tri Widarwati3Veteran Bangun Nusantara, UniversityVeteran Bangun Nusantara, UniversityVeteran Bangun Nusantara, UniversityVeteran Bangun Nusantara, UniversityIn Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other.https://ejournal.unisba.ac.id/index.php/mediator/article/view/5782social mediasocial media advertising contentsmes |
| spellingShingle | Joko Suryono Nuryani Tri Rahayu Purwani Indri Astuti Nunun Tri Widarwati Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises MediaTor social media social media advertising content smes |
| title | Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises |
| title_full | Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises |
| title_fullStr | Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises |
| title_full_unstemmed | Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises |
| title_short | Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises |
| title_sort | successful social media advertising activities for micro small and medium enterprises |
| topic | social media social media advertising content smes |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5782 |
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