Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador
Tourist demand segmentation can provide important information for creating products tailored to the clusters found. The present empirical work was carried out in situ in Ecuador at the Villamil Beach National Recreation Area, a coastal marine destination within a national recreation area. Factor ana...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad, Department of Geography, Tourism and Hotel Management
2018-01-01
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| Series: | Geographica Pannonica |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2018/0354-87241804276C.pdf |
| _version_ | 1818564293075927040 |
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| author | Carvache-Franco Mauricio Carvache-Franco Orly Carvache-Franco Wilmer Orden-Mejía Miguel Macas-López Cristina |
| author_facet | Carvache-Franco Mauricio Carvache-Franco Orly Carvache-Franco Wilmer Orden-Mejía Miguel Macas-López Cristina |
| author_sort | Carvache-Franco Mauricio |
| collection | DOAJ |
| description | Tourist demand segmentation can provide important information for creating products tailored to the clusters found. The present empirical work was carried out in situ in Ecuador at the Villamil Beach National Recreation Area, a coastal marine destination within a national recreation area. Factor analysis on responses by tourists to a questionnaire produces two motivational dimensions: 'Ecotourism' and 'Sun and beach'. Three tourist segments are found: 'Beach lovers', who have high motivations for enjoying the sun and the beach, 'Coastal Nature', who have high motivations for enjoying the typical gastronomy, for the sun and the beach, for the tourist attractions and for knowing the flora and fauna and, finally, 'Coastal Passive', who have medium and low motivations in all aspects. |
| first_indexed | 2024-12-14T01:27:10Z |
| format | Article |
| id | doaj.art-843735c0996444769d83ecc5e2de039e |
| institution | Directory Open Access Journal |
| issn | 0354-8724 1820-7138 |
| language | English |
| last_indexed | 2024-12-14T01:27:10Z |
| publishDate | 2018-01-01 |
| publisher | University of Novi Sad, Department of Geography, Tourism and Hotel Management |
| record_format | Article |
| series | Geographica Pannonica |
| spelling | doaj.art-843735c0996444769d83ecc5e2de039e2022-12-21T23:22:09ZengUniversity of Novi Sad, Department of Geography, Tourism and Hotel ManagementGeographica Pannonica0354-87241820-71382018-01-012242762840354-87241804276CSegmentation of coastal marine demand from a National Recreational Area: Villamil Beach, EcuadorCarvache-Franco Mauricio0Carvache-Franco Orly1Carvache-Franco Wilmer2Orden-Mejía Miguel3Macas-López Cristina4Universidad Espíritu Santo-Ecuador, EcuadorUniversidad Católica de Santiago de Guayaquil, Facultad de Especialidades Empresariales, EcuadorESPOL Escuela Superior Politécnica del Litoral, Facultad de Ciencias Sociales y Humanísticas, Guayaquil, Ecuador + Universitat Rovira i Virgili, SpainUniversitat Rovira i Virgili, SpainUniversidad de Guayaquil, Facultad de Ingeniería Química, Guayaquil, EcuadorTourist demand segmentation can provide important information for creating products tailored to the clusters found. The present empirical work was carried out in situ in Ecuador at the Villamil Beach National Recreation Area, a coastal marine destination within a national recreation area. Factor analysis on responses by tourists to a questionnaire produces two motivational dimensions: 'Ecotourism' and 'Sun and beach'. Three tourist segments are found: 'Beach lovers', who have high motivations for enjoying the sun and the beach, 'Coastal Nature', who have high motivations for enjoying the typical gastronomy, for the sun and the beach, for the tourist attractions and for knowing the flora and fauna and, finally, 'Coastal Passive', who have medium and low motivations in all aspects.https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2018/0354-87241804276C.pdfTourismSegmentationMotivationCoastal marineEcuador |
| spellingShingle | Carvache-Franco Mauricio Carvache-Franco Orly Carvache-Franco Wilmer Orden-Mejía Miguel Macas-López Cristina Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador Geographica Pannonica Tourism Segmentation Motivation Coastal marine Ecuador |
| title | Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador |
| title_full | Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador |
| title_fullStr | Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador |
| title_full_unstemmed | Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador |
| title_short | Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador |
| title_sort | segmentation of coastal marine demand from a national recreational area villamil beach ecuador |
| topic | Tourism Segmentation Motivation Coastal marine Ecuador |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2018/0354-87241804276C.pdf |
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