Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy
Digital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2018-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/14-1.pdf |
| _version_ | 1819086988799639552 |
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| author | Negoiță Olivia Doina Purcărea Anca Alexandra Popescu Mirona Ana-Maria |
| author_facet | Negoiță Olivia Doina Purcărea Anca Alexandra Popescu Mirona Ana-Maria |
| author_sort | Negoiță Olivia Doina |
| collection | DOAJ |
| description | Digital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities for profitable acquisition and customer retention in a multi-channel process,no matter what the stage of the customer acquisition cycle. Through this article we will look at itsimportance in a company, the benefits of digital marketing and there will be developed hypothesisto improve the marketing strategy, starting from the current situation. |
| first_indexed | 2024-12-21T21:29:00Z |
| format | Article |
| id | doaj.art-843ece40544445208bdb5ed60369d90b |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-21T21:29:00Z |
| publishDate | 2018-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-843ece40544445208bdb5ed60369d90b2022-12-21T18:49:41ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272018-01-01XVIII1348352Predictors of Companies Preferences for Adopting a Proposed Marketing StrategyNegoiță Olivia Doina0Purcărea Anca Alexandra1Popescu Mirona Ana-Maria2Polytechnic University of BucharestPolytechnic University of BucharestPolytechnic University of BucharestDigital marketing has become increasingly popular and even a mandatory component of anorganization's marketing strategy because it covers the entire range of tools, technologies andcommunication channels. Digital marketing involves the use of digital technologies to supportmarketing activities for profitable acquisition and customer retention in a multi-channel process,no matter what the stage of the customer acquisition cycle. Through this article we will look at itsimportance in a company, the benefits of digital marketing and there will be developed hypothesisto improve the marketing strategy, starting from the current situation.http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/14-1.pdfdigital marketingmarketing strategydigital technologies |
| spellingShingle | Negoiță Olivia Doina Purcărea Anca Alexandra Popescu Mirona Ana-Maria Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy Ovidius University Annals: Economic Sciences Series digital marketing marketing strategy digital technologies |
| title | Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy |
| title_full | Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy |
| title_fullStr | Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy |
| title_full_unstemmed | Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy |
| title_short | Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy |
| title_sort | predictors of companies preferences for adopting a proposed marketing strategy |
| topic | digital marketing marketing strategy digital technologies |
| url | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/14-1.pdf |
| work_keys_str_mv | AT negoitaoliviadoina predictorsofcompaniespreferencesforadoptingaproposedmarketingstrategy AT purcareaancaalexandra predictorsofcompaniespreferencesforadoptingaproposedmarketingstrategy AT popescumironaanamaria predictorsofcompaniespreferencesforadoptingaproposedmarketingstrategy |