Factors Affecting Electronic Word of Mouth and Leading towards Purchasing Decision in the Smartphone Industry of Pakistan
The study looks into the factors that influence electronic word of mouth, leading to goods and services purchases. By reviewing the reviews of other reviewers on the internet, this study attempts to determine which factors impact an individual's purchasing decision because most internet users...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2022-08-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/95 |