Optimasi Centroid Awal Algoritma K-Medoids Menggunakan Particle Swarm Optimization Untuk Segmentasi Customer
Customer segmentation is an important strategy in a company, it affects good customer relationships which will result in increased profits. Grouping customers in data mining can use several algorithms, but K-Medoids is the right choice because it can reduce noise and outlier sensitivity. However, th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Dian Nuswantoro
2024-02-01
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| Series: | Techno.Com |
| Subjects: | |
| Online Access: | https://publikasi.dinus.ac.id/index.php/technoc/article/view/9516 |