Cognitive devices to communicate the economic crisis

This paper explores how the economic crisis is reported by analysing one of the most common conceptual mappings related to the economy: ECONOMY IS A NATURAL PHENOMENON. More specifically, I analyse the use of natural disasters, weather and apocalyptic metaphors in press covers together with other el...

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Main Author: María Enriqueta Cortés de los Ríos
Format: Article
Language:English
Published: Asociación Europea de Lenguas para Fines Específicos 2010-01-01
Series:Ibérica
Subjects:
Online Access:https://revistaiberica.org/index.php/iberica/article/view/345
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author María Enriqueta Cortés de los Ríos
author_facet María Enriqueta Cortés de los Ríos
author_sort María Enriqueta Cortés de los Ríos
collection DOAJ
description This paper explores how the economic crisis is reported by analysing one of the most common conceptual mappings related to the economy: ECONOMY IS A NATURAL PHENOMENON. More specifically, I analyse the use of natural disasters, weather and apocalyptic metaphors in press covers together with other elements such as metonymies, image schemas, colour and cultural aspects. The aim of this paper is to investigate how all these devices are exploited by journalists to reflect the economic crisis and to influence their readers. A cognitive-axiological approach has been used to analyse seven covers which are closely related to the above metaphors out of 51 published in 2008 in The Economist, the prestigious business and current affairs magazine. The analysis is structured according to the theory of cognitive linguistics outlined over the last three decades (amongst others see Johnson, 1987; Lakoff, 1987 & 1993; Lakoff & Johnson, 1980; Forceville, 1996 & 2006; Ruiz de Mendoza, 2000; Ungerer, 2000; Ruiz de Mendoza & Mairal Usón, 2007), but with some additional findings from other axiological contributions (Krzeszowski, 1993, 1997 & 2004; and Felices Lago, 2006 & 2008).
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spelling doaj.art-845e80cb55e94d5d98c47b51fee401a92023-01-13T10:58:03ZengAsociación Europea de Lenguas para Fines EspecíficosIbérica1139-72412340-27842010-01-0120Cognitive devices to communicate the economic crisisMaría Enriqueta Cortés de los Ríos0Universidad de AlmeríaThis paper explores how the economic crisis is reported by analysing one of the most common conceptual mappings related to the economy: ECONOMY IS A NATURAL PHENOMENON. More specifically, I analyse the use of natural disasters, weather and apocalyptic metaphors in press covers together with other elements such as metonymies, image schemas, colour and cultural aspects. The aim of this paper is to investigate how all these devices are exploited by journalists to reflect the economic crisis and to influence their readers. A cognitive-axiological approach has been used to analyse seven covers which are closely related to the above metaphors out of 51 published in 2008 in The Economist, the prestigious business and current affairs magazine. The analysis is structured according to the theory of cognitive linguistics outlined over the last three decades (amongst others see Johnson, 1987; Lakoff, 1987 & 1993; Lakoff & Johnson, 1980; Forceville, 1996 & 2006; Ruiz de Mendoza, 2000; Ungerer, 2000; Ruiz de Mendoza & Mairal Usón, 2007), but with some additional findings from other axiological contributions (Krzeszowski, 1993, 1997 & 2004; and Felices Lago, 2006 & 2008).https://revistaiberica.org/index.php/iberica/article/view/345cognitive semanticsmetaphorsmetonymiesimage schemasaxiological linguisticssemántica cognitiva
spellingShingle María Enriqueta Cortés de los Ríos
Cognitive devices to communicate the economic crisis
Ibérica
cognitive semantics
metaphors
metonymies
image schemas
axiological linguistics
semántica cognitiva
title Cognitive devices to communicate the economic crisis
title_full Cognitive devices to communicate the economic crisis
title_fullStr Cognitive devices to communicate the economic crisis
title_full_unstemmed Cognitive devices to communicate the economic crisis
title_short Cognitive devices to communicate the economic crisis
title_sort cognitive devices to communicate the economic crisis
topic cognitive semantics
metaphors
metonymies
image schemas
axiological linguistics
semántica cognitiva
url https://revistaiberica.org/index.php/iberica/article/view/345
work_keys_str_mv AT mariaenriquetacortesdelosrios cognitivedevicestocommunicatetheeconomiccrisis