Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage
The intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2016-12-01
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| Series: | Almatourism |
| Subjects: | |
| Online Access: | https://almatourism.unibo.it/article/view/6230 |
| _version_ | 1818656411486257152 |
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| author | José Prada-Trigo Jesús Claudio Pérez Gálvez Tomás López-Guzmán Sandra Elizabeth Pesántez Loyola |
| author_facet | José Prada-Trigo Jesús Claudio Pérez Gálvez Tomás López-Guzmán Sandra Elizabeth Pesántez Loyola |
| author_sort | José Prada-Trigo |
| collection | DOAJ |
| description | The intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim of this research is to analyze the relationship between the motivation and satisfaction obtained by tourists who have visited the places associated with the Panama hat (recognized as an Intangible Heritage by UNESCO in 2012) in the city of Cuenca (Ecuador). The work creates a segmentation of tourists based on three dimensions: the cultural, another related to leisure and the last in reference to social and labor issues. For this, it applies a factorial analysis, cluster analysis and an analysis of variance (ANOVA with post-hoc multiple comparisons). The results show that the cultural aspect of motivation is the most important, being, however, the motivation for leisure issues which gives one a better assessment of their knowledge of the Panama hat, Cuenca's heritage or satisfaction with the trip. |
| first_indexed | 2024-12-17T03:25:09Z |
| format | Article |
| id | doaj.art-8461a7a091a04c10ae376033c35aa4ff |
| institution | Directory Open Access Journal |
| issn | 2036-5195 |
| language | English |
| last_indexed | 2024-12-17T03:25:09Z |
| publishDate | 2016-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | Almatourism |
| spelling | doaj.art-8461a7a091a04c10ae376033c35aa4ff2022-12-21T22:05:24ZengUniversity of BolognaAlmatourism2036-51952016-12-01714173710.6092/issn.2036-5195/62305923Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible HeritageJosé Prada-Trigo0Jesús Claudio Pérez Gálvez1Tomás López-Guzmán2Sandra Elizabeth Pesántez Loyola3Universidad de ConcepciónUniversity of CórdobaUniversity of CórdobaUniversity of CuencaThe intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim of this research is to analyze the relationship between the motivation and satisfaction obtained by tourists who have visited the places associated with the Panama hat (recognized as an Intangible Heritage by UNESCO in 2012) in the city of Cuenca (Ecuador). The work creates a segmentation of tourists based on three dimensions: the cultural, another related to leisure and the last in reference to social and labor issues. For this, it applies a factorial analysis, cluster analysis and an analysis of variance (ANOVA with post-hoc multiple comparisons). The results show that the cultural aspect of motivation is the most important, being, however, the motivation for leisure issues which gives one a better assessment of their knowledge of the Panama hat, Cuenca's heritage or satisfaction with the trip.https://almatourism.unibo.it/article/view/6230Intangible Cultural TourismMotivationSatisfactionPanama hatCuenca |
| spellingShingle | José Prada-Trigo Jesús Claudio Pérez Gálvez Tomás López-Guzmán Sandra Elizabeth Pesántez Loyola Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage Almatourism Intangible Cultural Tourism Motivation Satisfaction Panama hat Cuenca |
| title | Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage |
| title_full | Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage |
| title_fullStr | Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage |
| title_full_unstemmed | Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage |
| title_short | Tourism and Motivation in Cultural Destinations: towards those Visitors Attracted by Intangible Heritage |
| title_sort | tourism and motivation in cultural destinations towards those visitors attracted by intangible heritage |
| topic | Intangible Cultural Tourism Motivation Satisfaction Panama hat Cuenca |
| url | https://almatourism.unibo.it/article/view/6230 |
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