Pengaruh Structural Assurance dan Perceived Reputation Terhadap Purchase Intention Melalui Trust Pada Konsumen Tokopedia

Pengaruh Structural Assurance dan Perceived Reputation Terhadap Purchase Intention Melalui Trust Pada Konsumen Tokopedia

The aims of this study is to measure the effects of structural assurance and perceived reputation to purchase intention through trust. The population of this research is consumers of Tokopedia in Faculty of Social and Political Science of Diponegoro University, while the sample is 100 consumers of T...

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Bibliographic Details
Main Authors: Moh. Deni Andri Saputra, Widiartanto Widiartanto
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2019-11-01
Series:Jurnal Administrasi Bisnis
Subjects:
structural assurance
perceived reputation
trust
purchase intention
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/25925

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