Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran
Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2014-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1191 |
| _version_ | 1797709681907466240 |
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| author | Filo Novandi Prasetya Idris Gautama So |
| author_facet | Filo Novandi Prasetya Idris Gautama So |
| author_sort | Filo Novandi Prasetya |
| collection | DOAJ |
| description | Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously. |
| first_indexed | 2024-03-12T06:41:16Z |
| format | Article |
| id | doaj.art-847d3a55985145988f50583923ff65d3 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T06:41:16Z |
| publishDate | 2014-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-847d3a55985145988f50583923ff65d32023-09-03T01:00:32ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532014-05-015181710.21512/bbr.v5i1.11911059Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi PemasaranFilo Novandi Prasetya0Idris Gautama So1Bina Nusantara UniversityBina Nusantara UniversityWebsite traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously.https://journal.binus.ac.id/index.php/BBR/article/view/1191E-marketing, e-CRM, e-loyalty, website |
| spellingShingle | Filo Novandi Prasetya Idris Gautama So Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran Binus Business Review E-marketing, e-CRM, e-loyalty, website |
| title | Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran |
| title_full | Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran |
| title_fullStr | Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran |
| title_full_unstemmed | Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran |
| title_short | Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran |
| title_sort | pengaruh e marketing dan e crm terhadap e loyalty website usaha komunikasi pemasaran |
| topic | E-marketing, e-CRM, e-loyalty, website |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1191 |
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