Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2)
Many governments around the world are highly interested in the expansion of medical tourism industry as a national strategic industry, and as one form of health services trade and try to plan for it. Considering Iran’s capabilities in this industry, the present research aimed to compile/develop and...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2019-02-01
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| Series: | برنامهریزی توسعه شهری و منطقهای |
| Subjects: | |
| Online Access: | https://urdp.atu.ac.ir/article_12238_8587c91d80cc2f23c1a079db431f167f.pdf |
| _version_ | 1827400501148254208 |
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| author | Sayedeh Somayeh Hosseini Massoud Taghvaei |
| author_facet | Sayedeh Somayeh Hosseini Massoud Taghvaei |
| author_sort | Sayedeh Somayeh Hosseini |
| collection | DOAJ |
| description | Many governments around the world are highly interested in the expansion of medical tourism industry as a national strategic industry, and as one form of health services trade and try to plan for it. Considering Iran’s capabilities in this industry, the present research aimed to compile/develop and prioritize the strategies of medical tourism development of health region No.2 taking the approach of service integration towards the development of health villages. In the first phase, the data were gathered from a number of key experts by using documentary- analysis method (content analysis approach), interview and survey. Data analysis was done by using MAXQDA-18 software. In the second phase, the data obtained from the previous phase was examined by SWOT technique. Thereafter, by combining two techniques of SWOT and fuzzy DEMATEL towards research objectives, different types of strategies were determined and prioritized by AHP technique. Statistical population under study in the evaluation and prioritization phase included 20 subjects/participants selected from the health tourism experts of Azerbaijan Region. The results obtained from the integration of multi-criteria decision-making techniques and SWOT model revealed that offensive strategies (SO), review (revision) strategies (WO), defensive strategies (WT) and diversity strategies ranked first to fourth in terms of priority. |
| first_indexed | 2024-03-08T20:05:07Z |
| format | Article |
| id | doaj.art-8497e035b64a4e819fc1dfe6a553a89f |
| institution | Directory Open Access Journal |
| issn | 2476-6402 2476-5864 |
| language | fas |
| last_indexed | 2024-03-08T20:05:07Z |
| publishDate | 2019-02-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | برنامهریزی توسعه شهری و منطقهای |
| spelling | doaj.art-8497e035b64a4e819fc1dfe6a553a89f2023-12-23T10:42:19ZfasAllameh Tabataba'i University Pressبرنامهریزی توسعه شهری و منطقهای2476-64022476-58642019-02-0137317710.22054/urdp.2020.54017.123612238Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2)Sayedeh Somayeh Hosseini0Massoud Taghvaei1Postdoctoral researcher, working under the Iran National Science Foundation (INSF) in collaboration with the University of Isfahan; Isfahan, IranProfessor of Geography and Urban planning, University of, Isfahan, Isfahan, Iran.Many governments around the world are highly interested in the expansion of medical tourism industry as a national strategic industry, and as one form of health services trade and try to plan for it. Considering Iran’s capabilities in this industry, the present research aimed to compile/develop and prioritize the strategies of medical tourism development of health region No.2 taking the approach of service integration towards the development of health villages. In the first phase, the data were gathered from a number of key experts by using documentary- analysis method (content analysis approach), interview and survey. Data analysis was done by using MAXQDA-18 software. In the second phase, the data obtained from the previous phase was examined by SWOT technique. Thereafter, by combining two techniques of SWOT and fuzzy DEMATEL towards research objectives, different types of strategies were determined and prioritized by AHP technique. Statistical population under study in the evaluation and prioritization phase included 20 subjects/participants selected from the health tourism experts of Azerbaijan Region. The results obtained from the integration of multi-criteria decision-making techniques and SWOT model revealed that offensive strategies (SO), review (revision) strategies (WO), defensive strategies (WT) and diversity strategies ranked first to fourth in terms of priority.https://urdp.atu.ac.ir/article_12238_8587c91d80cc2f23c1a079db431f167f.pdfspatial planningmedical tourismswot techniquehierarchical analysishealth village |
| spellingShingle | Sayedeh Somayeh Hosseini Massoud Taghvaei Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2) برنامهریزی توسعه شهری و منطقهای spatial planning medical tourism swot technique hierarchical analysis health village |
| title | Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2) |
| title_full | Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2) |
| title_fullStr | Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2) |
| title_full_unstemmed | Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2) |
| title_short | Spatial Planning and Strategies of Medical Tourism Development towards the Expansion of Health Villages (A Case Study of Health Region No.2) |
| title_sort | spatial planning and strategies of medical tourism development towards the expansion of health villages a case study of health region no 2 |
| topic | spatial planning medical tourism swot technique hierarchical analysis health village |
| url | https://urdp.atu.ac.ir/article_12238_8587c91d80cc2f23c1a079db431f167f.pdf |
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