Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model
A comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that the dy...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2011-06-01
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| Series: | Annals of Spiru Haret University Economic Series |
| Subjects: | |
| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/542 |
| _version_ | 1818850204545187840 |
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| author | Marco REMONDINO |
| author_facet | Marco REMONDINO |
| author_sort | Marco REMONDINO |
| collection | DOAJ |
| description | A comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that the dynamics of the diffusion is simulated in real time and generated at the micro level, not calculated by using mathematical formulas. This allows both to follow – step by step – the emergent process and to be able – if needed – to add complex behavior for the agents and analyze how this impacts the phenomenon at the macro level. |
| first_indexed | 2024-12-19T06:45:25Z |
| format | Article |
| id | doaj.art-84ae4dd6f9e74a42b72ea7350a955fd1 |
| institution | Directory Open Access Journal |
| issn | 2393-1795 |
| language | English |
| last_indexed | 2024-12-19T06:45:25Z |
| publishDate | 2011-06-01 |
| publisher | Editura Fundatiei Romania de Maine |
| record_format | Article |
| series | Annals of Spiru Haret University Economic Series |
| spelling | doaj.art-84ae4dd6f9e74a42b72ea7350a955fd12022-12-21T20:31:56ZengEditura Fundatiei Romania de MaineAnnals of Spiru Haret University Economic Series2393-17952011-06-01112101106542Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion modelMarco REMONDINO0Prof. a contratto PhD Department of Business and Management University of Torino ItalyA comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that the dynamics of the diffusion is simulated in real time and generated at the micro level, not calculated by using mathematical formulas. This allows both to follow – step by step – the emergent process and to be able – if needed – to add complex behavior for the agents and analyze how this impacts the phenomenon at the macro level.http://anale.spiruharet.ro/index.php/economics/article/view/542viral marketing, social diffusion, word of mouth, simulation |
| spellingShingle | Marco REMONDINO Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model Annals of Spiru Haret University Economic Series viral marketing, social diffusion, word of mouth, simulation |
| title | Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model |
| title_full | Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model |
| title_fullStr | Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model |
| title_full_unstemmed | Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model |
| title_short | Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model |
| title_sort | word of mouth marketing and enterprise strategies a bottom up diffusion model |
| topic | viral marketing, social diffusion, word of mouth, simulation |
| url | http://anale.spiruharet.ro/index.php/economics/article/view/542 |
| work_keys_str_mv | AT marcoremondino wordofmouthmarketingandenterprisestrategiesabottomupdiffusionmodel |