EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE

EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE

ABSTRACT   Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing...

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Bibliographic Details
Main Author: Zahid Hussain Hussain
Format: Article
Language:English
Published: National University of Sciences and Technology, Islamabad 2023-07-01
Series:NUST Business Review
Subjects:
abstract purpose: the objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (csr) practices on organizational performance and competitive advantage. the study aims to advance understanding of csr principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the pakistan market.
Online Access:https://nbr.nust.edu.pk/index.php/nbr/article/view/49

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