POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA
The purpose of the article is to analyze the political media memes’ functioning, their effects and persuasion, to classify them and to describe their structure. In this study finding authors describe the actual persuasion of media memes in contemporary Russian society. Media memes have got a clear s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/16753 |
| _version_ | 1811266591152668672 |
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| author | I S Kuznetsov Ya V Soldatkina |
| author_facet | I S Kuznetsov Ya V Soldatkina |
| author_sort | I S Kuznetsov |
| collection | DOAJ |
| description | The purpose of the article is to analyze the political media memes’ functioning, their effects and persuasion, to classify them and to describe their structure. In this study finding authors describe the actual persuasion of media memes in contemporary Russian society. Media memes have got a clear structure via they could spread in social media. This structure also allows to classify media memes for better understanding their functioning and general message, authors rank political media memes illustrating the ones of recent US presidential elections. These units’ successful using as a format of media effect and their replication in media can depend on our ways of persuasion, on neurological and psychological basis of information virality. In a nutshell, political media memes couldn’t be considered as humor units only, but also as a format of media impact, an effective tool of media discourse, propaganda and political agitation during election season. |
| first_indexed | 2024-04-12T20:46:02Z |
| format | Article |
| id | doaj.art-84c6a8c8e4d74496ab43416573ece115 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-04-12T20:46:02Z |
| publishDate | 2017-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-84c6a8c8e4d74496ab43416573ece1152022-12-22T03:17:16ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472017-12-0122233333910.22363/2312-9220-2017-22-2-333-33915507POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIAI S Kuznetsov0Ya V Soldatkina1<p>Московский педагогический государственный университет</p><p>Московский педагогический государственный университет</p>The purpose of the article is to analyze the political media memes’ functioning, their effects and persuasion, to classify them and to describe their structure. In this study finding authors describe the actual persuasion of media memes in contemporary Russian society. Media memes have got a clear structure via they could spread in social media. This structure also allows to classify media memes for better understanding their functioning and general message, authors rank political media memes illustrating the ones of recent US presidential elections. These units’ successful using as a format of media effect and their replication in media can depend on our ways of persuasion, on neurological and psychological basis of information virality. In a nutshell, political media memes couldn’t be considered as humor units only, but also as a format of media impact, an effective tool of media discourse, propaganda and political agitation during election season.http://journals.rudn.ru/literary-criticism/article/view/16753медиамемсоциальные медиаполитический дискурсвиральная инфор-мациявоздействие медиа |
| spellingShingle | I S Kuznetsov Ya V Soldatkina POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA RUDN Journal of Studies in Literature and Journalism медиамем социальные медиа политический дискурс виральная инфор-мация воздействие медиа |
| title | POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA |
| title_full | POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA |
| title_fullStr | POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA |
| title_full_unstemmed | POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA |
| title_short | POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA |
| title_sort | political media memes persuasion and functioning in social media |
| topic | медиамем социальные медиа политический дискурс виральная инфор-мация воздействие медиа |
| url | http://journals.rudn.ru/literary-criticism/article/view/16753 |
| work_keys_str_mv | AT iskuznetsov politicalmediamemespersuasionandfunctioninginsocialmedia AT yavsoldatkina politicalmediamemespersuasionandfunctioninginsocialmedia |