STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU
Micro, small and medium-sized enterprises (MSMEs) in Kamali Beach, Baubau City, have several limitations, including the low work productivity of MSME actors, namely the low quality of MSME human resources, especially in the areas of management, organization, mastery of technology, and marketing and...
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| Format: | Article |
| Language: | English |
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STKIP PGRI Sumatera Barat
2022-12-01
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| Series: | Jurnal Ilmu Sosial Mamangan |
| Subjects: | |
| Online Access: | https://ejournal.upgrisba.ac.id/index.php/jurnal-mamangan/article/view/5704 |
| _version_ | 1797737160593375232 |
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| author | Muh Askal Basir Anwar Sadat Anwar Sadat Lia Hanifa Lia Hanifa |
| author_facet | Muh Askal Basir Anwar Sadat Anwar Sadat Lia Hanifa Lia Hanifa |
| author_sort | Muh Askal Basir |
| collection | DOAJ |
| description | Micro, small and medium-sized enterprises (MSMEs) in Kamali Beach, Baubau City, have several limitations, including the low work productivity of MSME actors, namely the low quality of MSME human resources, especially in the areas of management, organization, mastery of technology, and marketing and have limited access to cooperation. The purpose of this research is to find out and analyze the strategy for increasing the work productivity of Micro, Small and Medium Enterprises (MSMEs) at Kamali Beach in Baubau City in order to formulate solutions for its development. The method used is a qualitative and quantitative analysis method because this research was carried out in two stages, namely SWOT analysis is used to determine the strategy and AHP (Analitycal Hierarchy Process) will function as a tool to determine which strategy should be prioritized. Based on the findings of the analysis that quality human resources are one of the strengths of MSMEs in Kamali Beach, Baubau City, according to the AHP decision-making technique. Because the product manufacturing process is still traditional, using simple technology and human labor, the approach that can be taken is to develop human resource expertise through the use of technology coupled with the use of more contemporary equipment in the product manufacturing process, as well as by expanding product distribution. networks built through government-run training programs. |
| first_indexed | 2024-03-12T13:24:24Z |
| format | Article |
| id | doaj.art-84deaa81e9de404c998f1ac13ae77a8b |
| institution | Directory Open Access Journal |
| issn | 2301-8496 2503-1570 |
| language | English |
| last_indexed | 2024-03-12T13:24:24Z |
| publishDate | 2022-12-01 |
| publisher | STKIP PGRI Sumatera Barat |
| record_format | Article |
| series | Jurnal Ilmu Sosial Mamangan |
| spelling | doaj.art-84deaa81e9de404c998f1ac13ae77a8b2023-08-25T10:28:57ZengSTKIP PGRI Sumatera BaratJurnal Ilmu Sosial Mamangan2301-84962503-15702022-12-0111221222110.22202/mamangan.v11i2.57042087STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAUMuh Askal Basir0Anwar Sadat1Anwar Sadat2Lia Hanifa3Lia Hanifa4Universitas muhammadiyah butonFakultas Ilmu Sosial dan Ilmu Politik, Universitas MuhammadiyahUniversitas Muhammadiyah ButonFakultas Ilmu Sosial dan Ilmu Politik, Universitas MuhammadiyahUniversitas Muhammadiyah ButonMicro, small and medium-sized enterprises (MSMEs) in Kamali Beach, Baubau City, have several limitations, including the low work productivity of MSME actors, namely the low quality of MSME human resources, especially in the areas of management, organization, mastery of technology, and marketing and have limited access to cooperation. The purpose of this research is to find out and analyze the strategy for increasing the work productivity of Micro, Small and Medium Enterprises (MSMEs) at Kamali Beach in Baubau City in order to formulate solutions for its development. The method used is a qualitative and quantitative analysis method because this research was carried out in two stages, namely SWOT analysis is used to determine the strategy and AHP (Analitycal Hierarchy Process) will function as a tool to determine which strategy should be prioritized. Based on the findings of the analysis that quality human resources are one of the strengths of MSMEs in Kamali Beach, Baubau City, according to the AHP decision-making technique. Because the product manufacturing process is still traditional, using simple technology and human labor, the approach that can be taken is to develop human resource expertise through the use of technology coupled with the use of more contemporary equipment in the product manufacturing process, as well as by expanding product distribution. networks built through government-run training programs.https://ejournal.upgrisba.ac.id/index.php/jurnal-mamangan/article/view/5704productivity, msme actors, kamali beach |
| spellingShingle | Muh Askal Basir Anwar Sadat Anwar Sadat Lia Hanifa Lia Hanifa STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU Jurnal Ilmu Sosial Mamangan productivity, msme actors, kamali beach |
| title | STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU |
| title_full | STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU |
| title_fullStr | STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU |
| title_full_unstemmed | STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU |
| title_short | STRATEGY INCREASE THE PRODUCTIVITY OF SMALL AND MEDIUM MICRO ENTERPRISES IN KAMALI BEACH KOTA BAUBAU |
| title_sort | strategy increase the productivity of small and medium micro enterprises in kamali beach kota baubau |
| topic | productivity, msme actors, kamali beach |
| url | https://ejournal.upgrisba.ac.id/index.php/jurnal-mamangan/article/view/5704 |
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