THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES
This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private universiti...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2017-03-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20264 |
| _version_ | 1818176379569569792 |
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| author | Sefnedi Sefnedi |
| author_facet | Sefnedi Sefnedi |
| author_sort | Sefnedi Sefnedi |
| collection | DOAJ |
| description | This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private universities located in Indonesia’s provinces of West Sumatera, Riau, Jambi, and Kepulauan Riau. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance and followed by competitor orientation, and inter-functional coordination. |
| first_indexed | 2024-12-11T20:15:15Z |
| format | Article |
| id | doaj.art-84ec5e2610a44b40b320ec734e70cb14 |
| institution | Directory Open Access Journal |
| issn | 1411-1438 |
| language | English |
| last_indexed | 2024-12-11T20:15:15Z |
| publishDate | 2017-03-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Manajemen dan Wirausaha |
| spelling | doaj.art-84ec5e2610a44b40b320ec734e70cb142022-12-22T00:52:13ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382017-03-011912837THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIESSefnedi Sefnedi0 This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private universities located in Indonesia’s provinces of West Sumatera, Riau, Jambi, and Kepulauan Riau. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance and followed by competitor orientation, and inter-functional coordination.http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20264Market orientationprivate universityperformance. |
| spellingShingle | Sefnedi Sefnedi THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES Jurnal Manajemen dan Wirausaha Market orientation private university performance. |
| title | THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES |
| title_full | THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES |
| title_fullStr | THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES |
| title_full_unstemmed | THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES |
| title_short | THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES |
| title_sort | market orientation and performance relationship the empirical link in private universities |
| topic | Market orientation private university performance. |
| url | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20264 |
| work_keys_str_mv | AT sefnedisefnedi themarketorientationandperformancerelationshiptheempiricallinkinprivateuniversities AT sefnedisefnedi marketorientationandperformancerelationshiptheempiricallinkinprivateuniversities |