PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING
This study aimed to investigate the influence of independent variables (sosial factors, design factors and ambient factors) towards dependent variable (impulse buying) which was mediated partially by positive emotion variable on the visitors of Transmart Carrefour Banjarmasin City. For research desi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-01-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/942 |
| _version_ | 1797997201182425088 |
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| author | Regina Putri Maharanie Suharyono Edy Yulianto |
| author_facet | Regina Putri Maharanie Suharyono Edy Yulianto |
| author_sort | Regina Putri Maharanie |
| collection | DOAJ |
| description | This study aimed to investigate the influence of independent variables (sosial factors, design factors and ambient factors) towards dependent variable (impulse buying) which was mediated partially by positive emotion variable on the visitors of Transmart Carrefour Banjarmasin City. For research design, this study used quantitative method by employing an explanatory research. Researchers used primary data obtained from direct distribution questionnaire and utilized purposive sampling method as sampling technique. There were 118 respondents who where involved due to their suitability with study population. Then, the data was analysed by using SEM-PLS method. The results of this study indicated that store’s environment influence (social factor, design factor, and ambient factors) had positive and significant effect on visitors’ positive emotion and impulse buying. In addition, the indirect influence (social factor, design factor, and ambient factors) which was mediated by positive emotion on impulsive purchases and positive emotion was considered to be partial mediator variable. |
| first_indexed | 2024-04-11T10:29:23Z |
| format | Article |
| id | doaj.art-84f0cb0e06ac48ba8b857e14c6116cc4 |
| institution | Directory Open Access Journal |
| issn | 2338-4654 1978-743X |
| language | English |
| last_indexed | 2024-04-11T10:29:23Z |
| publishDate | 2020-01-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Profit: Jurnal Administrasi Bisnis |
| spelling | doaj.art-84f0cb0e06ac48ba8b857e14c6116cc42022-12-22T04:29:28ZengUniversity of BrawijayaProfit: Jurnal Administrasi Bisnis2338-46541978-743X2020-01-011411221https://doi.org/10.21776/ub.profit.2020.014.01.2PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENINGRegina Putri Maharanie0Suharyono1Edy Yulianto2Brawijaya UniversityBrawijaya UniversityBrawijya UniversityThis study aimed to investigate the influence of independent variables (sosial factors, design factors and ambient factors) towards dependent variable (impulse buying) which was mediated partially by positive emotion variable on the visitors of Transmart Carrefour Banjarmasin City. For research design, this study used quantitative method by employing an explanatory research. Researchers used primary data obtained from direct distribution questionnaire and utilized purposive sampling method as sampling technique. There were 118 respondents who where involved due to their suitability with study population. Then, the data was analysed by using SEM-PLS method. The results of this study indicated that store’s environment influence (social factor, design factor, and ambient factors) had positive and significant effect on visitors’ positive emotion and impulse buying. In addition, the indirect influence (social factor, design factor, and ambient factors) which was mediated by positive emotion on impulsive purchases and positive emotion was considered to be partial mediator variable.https://profit.ub.ac.id/index.php/profit/article/view/942store environmentpositive emotionimpulse buyingconsumer behaviour |
| spellingShingle | Regina Putri Maharanie Suharyono Edy Yulianto PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING Profit: Jurnal Administrasi Bisnis store environment positive emotion impulse buying consumer behaviour |
| title | PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING |
| title_full | PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING |
| title_fullStr | PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING |
| title_full_unstemmed | PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING |
| title_short | PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING |
| title_sort | pengaruh lingkungan toko terhadap impulse buying dengan emosi positif sebagai variabel intervening |
| topic | store environment positive emotion impulse buying consumer behaviour |
| url | https://profit.ub.ac.id/index.php/profit/article/view/942 |
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