The theoretic-methodological basics of brand creation
Actuality and role of citys brand in the formation of its competitive advantages are revealed in the article. Goals of city and state in creating the city brand and approach of branding strategy are provided in article. In the article shown an adapted S. Anholts model for evaluation the attractivene...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_35_43.pdf |