How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?

Provision of excellent customer service is critical to the success of organisations relying on sales and patronage to survive. There is an abundance of theory suggesting a link between the adoption of a coaching style of management and enhanced performance. However, there is a scarcity of research f...

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Main Author: Louise Wheeler
Format: Article
Language:English
Published: Oxford Brookes University 2011-02-01
Series:International Journal of Evidence Based Coaching and Mentoring
Subjects:
Online Access:https://radar.brookes.ac.uk/radar/file/67c6636b-d3e6-4977-b45d-fc485e1840dd/1/vol09issue1-paper-01.pdf
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author Louise Wheeler
author_facet Louise Wheeler
author_sort Louise Wheeler
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description Provision of excellent customer service is critical to the success of organisations relying on sales and patronage to survive. There is an abundance of theory suggesting a link between the adoption of a coaching style of management and enhanced performance. However, there is a scarcity of research focusing on the application of coaching in a customer-facing setting. Further, little attention has been given to understanding how the cultural characteristics of organisations play a part in supporting, or otherwise, the success of coaching’s contribution to improved performance and achievement of organisational goals. Using an organisational case study, this research seeks to address these knowledge gaps by exploring the question of how the adoption of coaching behaviours by line managers contributes to the achievement of organisational goals. The research focuses on a case organisation that relies on front-line staff, across the UK, to deliver excellent customer service, thereby helping to increase sales and patronage.
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spelling doaj.art-84ff14dee89f46fb99d1f469cb66ce322024-01-03T22:11:20ZengOxford Brookes UniversityInternational Journal of Evidence Based Coaching and MentoringXXXX-XXXX1741-83052011-02-0191115How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?Louise Wheeler0Insight Oxford LtdProvision of excellent customer service is critical to the success of organisations relying on sales and patronage to survive. There is an abundance of theory suggesting a link between the adoption of a coaching style of management and enhanced performance. However, there is a scarcity of research focusing on the application of coaching in a customer-facing setting. Further, little attention has been given to understanding how the cultural characteristics of organisations play a part in supporting, or otherwise, the success of coaching’s contribution to improved performance and achievement of organisational goals. Using an organisational case study, this research seeks to address these knowledge gaps by exploring the question of how the adoption of coaching behaviours by line managers contributes to the achievement of organisational goals. The research focuses on a case organisation that relies on front-line staff, across the UK, to deliver excellent customer service, thereby helping to increase sales and patronage.https://radar.brookes.ac.uk/radar/file/67c6636b-d3e6-4977-b45d-fc485e1840dd/1/vol09issue1-paper-01.pdfcoachingcustomer serviceperformanceorganisational goals
spellingShingle Louise Wheeler
How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?
International Journal of Evidence Based Coaching and Mentoring
coaching
customer service
performance
organisational goals
title How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?
title_full How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?
title_fullStr How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?
title_full_unstemmed How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?
title_short How does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals?
title_sort how does the adoption of coaching behaviours by line managers contribute to the achievement of organisational goals
topic coaching
customer service
performance
organisational goals
url https://radar.brookes.ac.uk/radar/file/67c6636b-d3e6-4977-b45d-fc485e1840dd/1/vol09issue1-paper-01.pdf
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