Facebook as a Dialogic Strategic Tool for European Local Governments
<p>The main aim of this study is to analyze theextent to which local governments in the EU applydialogic strategies in their Facebook profi lesin order to establish and enhance relations withsociety, and then to examine the impact of certainfactors on the implementation of these dialogicstrate...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Babes-Bolyai University, Cluj-Napoca
2017-02-01
|
| Series: | Transylvanian Review of Administrative Sciences |
| Subjects: | |
| Online Access: | https://rtsa.ro/tras/index.php/tras/article/view/512 |
| _version_ | 1797262653611048960 |
|---|---|
| author | Arturo HARO-DE-ROSARIO Alejandro SÁEZ-MARTÍN María DEL MAR GÁLVEZ-RODRÍGUEZ |
| author_facet | Arturo HARO-DE-ROSARIO Alejandro SÁEZ-MARTÍN María DEL MAR GÁLVEZ-RODRÍGUEZ |
| author_sort | Arturo HARO-DE-ROSARIO |
| collection | DOAJ |
| description | <p>The main aim of this study is to analyze theextent to which local governments in the EU applydialogic strategies in their Facebook profi lesin order to establish and enhance relations withsociety, and then to examine the impact of certainfactors on the implementation of these dialogicstrategies. A descriptive analysis is madeof the implementation of the dialogic communicationtheory in relation to the use of Facebook,and this is followed by an explanatory analysisof factors leading local governments to apply dialogicprinciples. These analyses show that thesituation is open to improvement, because localgovernments are mostly unaware of the benefi tsoffered by the use of dialogic principles when establishingonline relationships with stakeholders,and greater awareness would enable them to enhancesuch relationships.</p> |
| first_indexed | 2024-03-11T11:47:20Z |
| format | Article |
| id | doaj.art-8500c206c7b94ee1857232fb451499c5 |
| institution | Directory Open Access Journal |
| issn | 1842-2845 |
| language | English |
| last_indexed | 2024-04-25T00:00:32Z |
| publishDate | 2017-02-01 |
| publisher | Babes-Bolyai University, Cluj-Napoca |
| record_format | Article |
| series | Transylvanian Review of Administrative Sciences |
| spelling | doaj.art-8500c206c7b94ee1857232fb451499c52024-03-14T07:28:37ZengBabes-Bolyai University, Cluj-NapocaTransylvanian Review of Administrative Sciences1842-28452017-02-011350738910.24193/tras.2017.0005529Facebook as a Dialogic Strategic Tool for European Local GovernmentsArturo HARO-DE-ROSARIO0Alejandro SÁEZ-MARTÍN1María DEL MAR GÁLVEZ-RODRÍGUEZ2Senior Lecturer, Department of Economy and Business, University of Almeria, Almería, SpainPh.D. candidate, Department of Economy and Business, University of Almeria, Almería, SpainSenior Lecturer, Department of Economy and Business, University of Almeria, Almería, Spain<p>The main aim of this study is to analyze theextent to which local governments in the EU applydialogic strategies in their Facebook profi lesin order to establish and enhance relations withsociety, and then to examine the impact of certainfactors on the implementation of these dialogicstrategies. A descriptive analysis is madeof the implementation of the dialogic communicationtheory in relation to the use of Facebook,and this is followed by an explanatory analysisof factors leading local governments to apply dialogicprinciples. These analyses show that thesituation is open to improvement, because localgovernments are mostly unaware of the benefi tsoffered by the use of dialogic principles when establishingonline relationships with stakeholders,and greater awareness would enable them to enhancesuch relationships.</p>https://rtsa.ro/tras/index.php/tras/article/view/512social media, ict, communication, public administration, internet. |
| spellingShingle | Arturo HARO-DE-ROSARIO Alejandro SÁEZ-MARTÍN María DEL MAR GÁLVEZ-RODRÍGUEZ Facebook as a Dialogic Strategic Tool for European Local Governments Transylvanian Review of Administrative Sciences social media, ict, communication, public administration, internet. |
| title | Facebook as a Dialogic Strategic Tool for European Local Governments |
| title_full | Facebook as a Dialogic Strategic Tool for European Local Governments |
| title_fullStr | Facebook as a Dialogic Strategic Tool for European Local Governments |
| title_full_unstemmed | Facebook as a Dialogic Strategic Tool for European Local Governments |
| title_short | Facebook as a Dialogic Strategic Tool for European Local Governments |
| title_sort | facebook as a dialogic strategic tool for european local governments |
| topic | social media, ict, communication, public administration, internet. |
| url | https://rtsa.ro/tras/index.php/tras/article/view/512 |
| work_keys_str_mv | AT arturoharoderosario facebookasadialogicstrategictoolforeuropeanlocalgovernments AT alejandrosaezmartin facebookasadialogicstrategictoolforeuropeanlocalgovernments AT mariadelmargalvezrodriguez facebookasadialogicstrategictoolforeuropeanlocalgovernments |