THE INFLUENCE OF PRODUCT INNOVATION, MARKET ORIENTATION AND ORGANIZATIONAL CULTURE ON BUSSINESS PERFORMANCE WITH THE COMPETITIVE ADVANTAGE AS INTERVENING VARIABLE: EMPIRICAL STUDY OF AGRICULTURAL CREATIVE INDUSTRY MSMES AT BOJONEGORO REGENCY OF EAST JAVA, INDONESIA
This study is intended to analyze the effect of Product Innovation, Market Orientation and Organizational Culture on Business Performance with Competitive Advantage intervening variable. The research, which was conducted in Bojonegoro Regency, East Java, involved entrepreneurs in the creative indust...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-08-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |