Turkish Television Dramas: The Economy and Beyond

Following the break-up of the state monopoly on audiovisual media in Turkey in 1990, the commercial television industry quickly became aware of the audience’s demand for domestic productions and home-made dramas. Throughout the 2000s, a television drama sector emerged, supplying a substantial amoun...

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Main Authors: Cem Pekman, Selin Tüzün
Format: Article
Language:English
Published: Milano University Press 2012-10-01
Series:Cinéma & Cie
Online Access:https://riviste.unimi.it/index.php/cinemaetcie/article/view/16319
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author Cem Pekman
Selin Tüzün
author_facet Cem Pekman
Selin Tüzün
author_sort Cem Pekman
collection DOAJ
description Following the break-up of the state monopoly on audiovisual media in Turkey in 1990, the commercial television industry quickly became aware of the audience’s demand for domestic productions and home-made dramas. Throughout the 2000s, a television drama sector emerged, supplying a substantial amount of dramas not only to the domestic market, but also to a regional audience in the Middle East, Central Asia and Balkan countries. Although the lively market fosters an expanding “drama economy”, it still has some structural problems and weaknesses. Yet, the actors of the sector and the authorities are becoming more aware of what the market promises, culturally and politically, in addition to its economic value. Now, the drama industry is often assessed in terms of its “geo-cultural” significance or “soft-power.” Big producers even argue that the sector has become a global actor competing with Hollywood and Bollywood. It is a fact that Turkish dramas affect masses in neighbouring regions, reinforcing the “image” of the country and stimulating regional tourism. However, the claim that Turkish drama industry has become a competitive power in the international media market needs further and thorough research.
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spelling doaj.art-851cb7b17a934df291734da5a4f284552024-02-15T15:29:00ZengMilano University PressCinéma & Cie2036-461X2012-10-011219Turkish Television Dramas: The Economy and BeyondCem Pekman0Selin Tüzün1Kocaeli ÜniversitesiMarmara Üniversitesi Following the break-up of the state monopoly on audiovisual media in Turkey in 1990, the commercial television industry quickly became aware of the audience’s demand for domestic productions and home-made dramas. Throughout the 2000s, a television drama sector emerged, supplying a substantial amount of dramas not only to the domestic market, but also to a regional audience in the Middle East, Central Asia and Balkan countries. Although the lively market fosters an expanding “drama economy”, it still has some structural problems and weaknesses. Yet, the actors of the sector and the authorities are becoming more aware of what the market promises, culturally and politically, in addition to its economic value. Now, the drama industry is often assessed in terms of its “geo-cultural” significance or “soft-power.” Big producers even argue that the sector has become a global actor competing with Hollywood and Bollywood. It is a fact that Turkish dramas affect masses in neighbouring regions, reinforcing the “image” of the country and stimulating regional tourism. However, the claim that Turkish drama industry has become a competitive power in the international media market needs further and thorough research. https://riviste.unimi.it/index.php/cinemaetcie/article/view/16319
spellingShingle Cem Pekman
Selin Tüzün
Turkish Television Dramas: The Economy and Beyond
Cinéma & Cie
title Turkish Television Dramas: The Economy and Beyond
title_full Turkish Television Dramas: The Economy and Beyond
title_fullStr Turkish Television Dramas: The Economy and Beyond
title_full_unstemmed Turkish Television Dramas: The Economy and Beyond
title_short Turkish Television Dramas: The Economy and Beyond
title_sort turkish television dramas the economy and beyond
url https://riviste.unimi.it/index.php/cinemaetcie/article/view/16319
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