JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE

This article answers two main questions: What are the similarities and differences between journalists' online practices and that of digital influencers’? How have social media and the intimate perspective shortened the distances between journalists and their audience? To understand this scenar...

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Main Authors: Issaaf Karhawi, Isadora Ortiz de Camargo
Format: Article
Language:English
Published: Universidade Feevale 2023-12-01
Series:Brazilian Creative Industries Journal
Subjects:
Online Access:https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/3425
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author Issaaf Karhawi
Isadora Ortiz de Camargo
author_facet Issaaf Karhawi
Isadora Ortiz de Camargo
author_sort Issaaf Karhawi
collection DOAJ
description This article answers two main questions: What are the similarities and differences between journalists' online practices and that of digital influencers’? How have social media and the intimate perspective shortened the distances between journalists and their audience? To understand this scenario, a trio of Brazilian television journalists was investigated to comprehend their digital presence. The authors elaborated an exploratory methodology for qualitative analysis of Instagram publications. Based on elements that characterize the digital influencers and journalistic practices, a score was also created to understand the potentials of their discourse, performances and content strategies online.
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spelling doaj.art-8527afcab9ae4a46855f0e1984a1ff822023-12-05T19:30:11ZengUniversidade FeevaleBrazilian Creative Industries Journal2763-86772023-12-013212114810.25112/bcij.v3i2.34253122JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUEIssaaf KarhawiIsadora Ortiz de CamargoThis article answers two main questions: What are the similarities and differences between journalists' online practices and that of digital influencers’? How have social media and the intimate perspective shortened the distances between journalists and their audience? To understand this scenario, a trio of Brazilian television journalists was investigated to comprehend their digital presence. The authors elaborated an exploratory methodology for qualitative analysis of Instagram publications. Based on elements that characterize the digital influencers and journalistic practices, a score was also created to understand the potentials of their discourse, performances and content strategies online.https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/3425digital linfluencersjournalistspractices
spellingShingle Issaaf Karhawi
Isadora Ortiz de Camargo
JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE
Brazilian Creative Industries Journal
digital linfluencers
journalists
practices
title JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE
title_full JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE
title_fullStr JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE
title_full_unstemmed JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE
title_short JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE
title_sort journalists or influencers the appropriation of digital influencers practices as a tool of journalistic value
topic digital linfluencers
journalists
practices
url https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/3425
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