Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita
Revolution of technology makes information demand through internet increases. This has to be followed by implementing Search Engine Optimization (SEO), therefore, sites that contain good information can get top rank in search result by the search engines. This paper describes implementation of struc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2016-02-01
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| Series: | Jurnal Nasional Teknik Elektro dan Teknologi Informasi |
| Subjects: | |
| Online Access: | http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/180 |
| _version_ | 1818314772114833408 |
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| author | Teddy Aryono Seng Hansun |
| author_facet | Teddy Aryono Seng Hansun |
| author_sort | Teddy Aryono |
| collection | DOAJ |
| description | Revolution of technology makes information demand through internet increases. This has to be followed by implementing Search Engine Optimization (SEO), therefore, sites that contain good information can get top rank in search result by the search engines. This paper describes implementation of structured data markup method to implement an SEO in a website. The objective is to analyze the effectiveness of structured data markup method to increase pageview of a website. Testing is done by building two identical news portal sites and implementing structured data markup on one of those sites. Benchmarking of success is carried out using Google Analytics for 31 consecutive days with the pageview as parameters. The results show that the sites implementing this method has pageviews 5.7% more than the sites that do not implement this method. On the 31st day, guratpena website, that implementing structured data markup, has 871 pageviews, while suaralensa website that does not implement the method only has 822 pageviews. |
| first_indexed | 2024-12-13T08:54:57Z |
| format | Article |
| id | doaj.art-8567007b98764651a1f8b22ccc9ac6a4 |
| institution | Directory Open Access Journal |
| issn | 2301-4156 2460-5719 |
| language | English |
| last_indexed | 2024-12-13T08:54:57Z |
| publishDate | 2016-02-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Nasional Teknik Elektro dan Teknologi Informasi |
| spelling | doaj.art-8567007b98764651a1f8b22ccc9ac6a42022-12-21T23:53:18ZengUniversitas Gadjah MadaJurnal Nasional Teknik Elektro dan Teknologi Informasi2301-41562460-57192016-02-015110.22146/jnteti.v5i1.180Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal BeritaTeddy Aryono0Seng Hansun1CTO, Square One SolutionUniversitas Multimedia NusantaraRevolution of technology makes information demand through internet increases. This has to be followed by implementing Search Engine Optimization (SEO), therefore, sites that contain good information can get top rank in search result by the search engines. This paper describes implementation of structured data markup method to implement an SEO in a website. The objective is to analyze the effectiveness of structured data markup method to increase pageview of a website. Testing is done by building two identical news portal sites and implementing structured data markup on one of those sites. Benchmarking of success is carried out using Google Analytics for 31 consecutive days with the pageview as parameters. The results show that the sites implementing this method has pageviews 5.7% more than the sites that do not implement this method. On the 31st day, guratpena website, that implementing structured data markup, has 871 pageviews, while suaralensa website that does not implement the method only has 822 pageviews.http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/180microdatapageviewsearch engine optimizationstructured data markup |
| spellingShingle | Teddy Aryono Seng Hansun Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita Jurnal Nasional Teknik Elektro dan Teknologi Informasi microdata pageview search engine optimization structured data markup |
| title | Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita |
| title_full | Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita |
| title_fullStr | Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita |
| title_full_unstemmed | Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita |
| title_short | Structured Data Markup dan Format Microdata pada Search Engine Optimization Portal Berita |
| title_sort | structured data markup dan format microdata pada search engine optimization portal berita |
| topic | microdata pageview search engine optimization structured data markup |
| url | http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/180 |
| work_keys_str_mv | AT teddyaryono structureddatamarkupdanformatmicrodatapadasearchengineoptimizationportalberita AT senghansun structureddatamarkupdanformatmicrodatapadasearchengineoptimizationportalberita |