Influence of Packaging Element on Beverage Product Marketing
This research aims to discover the influence of packaging elements on consumers' purchase intention towards beverage products that use PET bottles. There are three methods to rate product packaging (image tests, usage test, and visibility tests). The results show that the model generated is onl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-11-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/8831 |