The role of social media marketing (SMM) in building frozen food brand loyalty

The role of social media marketing (SMM) in building frozen food brand loyalty

Social media platforms help businesses connect, communicate, and access information, boosting brand loyalty and awareness. This study aims to determine the relationship between social media marketing, brand engagement, and brand trust toward customer experience and brand loyalty. The focus is on the...

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Bibliographic Details
Main Authors: Yokie Radnan Kristiyono, Hendrawan Supratikno, Evo Sampetua Hariandja
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-11-01
Series:Innovative Marketing
Subjects:
brand engagement
content
experience
frozen food
Indonesia
loyalty
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19205/IM_2023_04_Kristiyono.pdf

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