The usage of Instagram app on the example of young consumers of the Generation Z
The popularity of social media continues to grow. Many statistics report that mostly young people spend the highest amount of time on social networking sites. The purpose of the paper is to present results of the study on respondents’ browsing and content publishing behavior on the Instagram platfor...
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| Format: | Article |
| Language: | English |
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University in Belgrade
2022-11-01
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| Series: | Serbian Journal of Management |
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| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/40460/21553 |