Clubinho Preto: Children Growing Up with Racial Diversity
The case shows the difficulties faced by a social business to become financially viable. Talita Peixoto is an African-Brazilian woman enterprising for the first time. Together with her husband, she created Clubinho Preto, a Brazilian subscription club for children that delivered boxes with books, cl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2023-06-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | https://rac.anpad.org.br/index.php/rac/article/view/1588 |
| _version_ | 1797390887749156864 |
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| author | Renata Frota Elisa Priori de Deus Victor Almeida Leticia Moreira Casotti |
| author_facet | Renata Frota Elisa Priori de Deus Victor Almeida Leticia Moreira Casotti |
| author_sort | Renata Frota |
| collection | DOAJ |
| description | The case shows the difficulties faced by a social business to become financially viable. Talita Peixoto is an African-Brazilian woman enterprising for the first time. Together with her husband, she created Clubinho Preto, a Brazilian subscription club for children that delivered boxes with books, clothing, and accessories to educate children in a positive Afrocentric culture. After two years, they are struggling financially. Looking for alternatives, Talita planned to expand her business by adding schools as clients. Her business partners opposed the idea, believing that not every manager would truly commit to the racial cause. Talita needed the money, but not at any cost. How can she transform her purpose into a product? To answer this question, it is necessary to align purpose, value creation, and a business model. This case can be taught in executive training programs and undergraduate classes on marketing and consumer behavior, social entrepreneurship, and business purposes. We invite teachers and students to include the discussion on diversity, equity, and inclusion in all these disciplines. |
| first_indexed | 2024-03-08T23:24:54Z |
| format | Article |
| id | doaj.art-85cc6616b3504f61ac325fcc26d8ae37 |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-08T23:24:54Z |
| publishDate | 2023-06-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-85cc6616b3504f61ac325fcc26d8ae372023-12-14T20:09:10ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492023-06-01276e220269e22026910.1590/1982-7849rac2023220269.en1588Clubinho Preto: Children Growing Up with Racial DiversityRenata Frota0Elisa Priori de Deus1Victor Almeida2Leticia Moreira Casotti3Universidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, BrazilUniversidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, BrazilUniversidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, BrazilUniversidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, BrazilThe case shows the difficulties faced by a social business to become financially viable. Talita Peixoto is an African-Brazilian woman enterprising for the first time. Together with her husband, she created Clubinho Preto, a Brazilian subscription club for children that delivered boxes with books, clothing, and accessories to educate children in a positive Afrocentric culture. After two years, they are struggling financially. Looking for alternatives, Talita planned to expand her business by adding schools as clients. Her business partners opposed the idea, believing that not every manager would truly commit to the racial cause. Talita needed the money, but not at any cost. How can she transform her purpose into a product? To answer this question, it is necessary to align purpose, value creation, and a business model. This case can be taught in executive training programs and undergraduate classes on marketing and consumer behavior, social entrepreneurship, and business purposes. We invite teachers and students to include the discussion on diversity, equity, and inclusion in all these disciplines.https://rac.anpad.org.br/index.php/rac/article/view/1588marketingpurposede&isocial entrepreneurshippositive afrocentric culture |
| spellingShingle | Renata Frota Elisa Priori de Deus Victor Almeida Leticia Moreira Casotti Clubinho Preto: Children Growing Up with Racial Diversity RAC: Revista de Administração Contemporânea marketing purpose de&i social entrepreneurship positive afrocentric culture |
| title | Clubinho Preto: Children Growing Up with Racial Diversity |
| title_full | Clubinho Preto: Children Growing Up with Racial Diversity |
| title_fullStr | Clubinho Preto: Children Growing Up with Racial Diversity |
| title_full_unstemmed | Clubinho Preto: Children Growing Up with Racial Diversity |
| title_short | Clubinho Preto: Children Growing Up with Racial Diversity |
| title_sort | clubinho preto children growing up with racial diversity |
| topic | marketing purpose de&i social entrepreneurship positive afrocentric culture |
| url | https://rac.anpad.org.br/index.php/rac/article/view/1588 |
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