Clubinho Preto: Children Growing Up with Racial Diversity

Clubinho Preto: Children Growing Up with Racial Diversity

The case shows the difficulties faced by a social business to become financially viable. Talita Peixoto is an African-Brazilian woman enterprising for the first time. Together with her husband, she created Clubinho Preto, a Brazilian subscription club for children that delivered boxes with books, cl...

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Bibliographic Details
Main Authors: Renata Frota, Elisa Priori de Deus, Victor Almeida, Leticia Moreira Casotti
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2023-06-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
marketing
purpose
de&i
social entrepreneurship
positive afrocentric culture
Online Access:https://rac.anpad.org.br/index.php/rac/article/view/1588

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