Sustainability of Italian wines: Knowledge, understanding, and interest of consumers
The continuous consumption of resources and the progressive climatic changes have contributed to develop a new range of products with a “greener” vocation. After the shift to organic and biodynamic production, companies have started to promote products' sustainability. The wine sector has under...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2014-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/bioconf/20140303003 |
| _version_ | 1798028063954436096 |
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| author | Borra Danielle Viberti Andrea Massaglia Stefano Vecchio Andrea Dal |
| author_facet | Borra Danielle Viberti Andrea Massaglia Stefano Vecchio Andrea Dal |
| author_sort | Borra Danielle |
| collection | DOAJ |
| description | The continuous consumption of resources and the progressive climatic changes have contributed to develop a new range of products with a “greener” vocation. After the shift to organic and biodynamic production, companies have started to promote products' sustainability. The wine sector has undergone a transformation connected with the emergence of several projects related to the concept of sustainability. But what the consumer knows and thinks of all this? In this regard, it was carried out a study about the perception of the consumer on issues related to sustainability. The goals are multiple: to define the concept of sustainability perceived by consumers, to evaluate the spread of eco-friendly products, to measure the interest and willingness in spending on these products and finally to assess the knowledge of the main brands that identify some sustainable projects. Thanks to this first part that fits into a larger study still in progress, it was possible to obtain an initial assessment of the motivations that influence the purchase of wine, learn more about the consumer on these issues and assess the prevalence of brands associated with each of these major projects on the Italian scene. |
| first_indexed | 2024-04-11T19:01:54Z |
| format | Article |
| id | doaj.art-85ea2b3c98474921b60001f7e778eb26 |
| institution | Directory Open Access Journal |
| issn | 2117-4458 |
| language | English |
| last_indexed | 2024-04-11T19:01:54Z |
| publishDate | 2014-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | BIO Web of Conferences |
| spelling | doaj.art-85ea2b3c98474921b60001f7e778eb262022-12-22T04:07:58ZengEDP SciencesBIO Web of Conferences2117-44582014-01-0130300310.1051/bioconf/20140303003bioconf_oiv2014_03003Sustainability of Italian wines: Knowledge, understanding, and interest of consumersBorra DanielleViberti AndreaMassaglia StefanoVecchio Andrea DalThe continuous consumption of resources and the progressive climatic changes have contributed to develop a new range of products with a “greener” vocation. After the shift to organic and biodynamic production, companies have started to promote products' sustainability. The wine sector has undergone a transformation connected with the emergence of several projects related to the concept of sustainability. But what the consumer knows and thinks of all this? In this regard, it was carried out a study about the perception of the consumer on issues related to sustainability. The goals are multiple: to define the concept of sustainability perceived by consumers, to evaluate the spread of eco-friendly products, to measure the interest and willingness in spending on these products and finally to assess the knowledge of the main brands that identify some sustainable projects. Thanks to this first part that fits into a larger study still in progress, it was possible to obtain an initial assessment of the motivations that influence the purchase of wine, learn more about the consumer on these issues and assess the prevalence of brands associated with each of these major projects on the Italian scene.http://dx.doi.org/10.1051/bioconf/20140303003 |
| spellingShingle | Borra Danielle Viberti Andrea Massaglia Stefano Vecchio Andrea Dal Sustainability of Italian wines: Knowledge, understanding, and interest of consumers BIO Web of Conferences |
| title | Sustainability of Italian wines: Knowledge, understanding, and interest of consumers |
| title_full | Sustainability of Italian wines: Knowledge, understanding, and interest of consumers |
| title_fullStr | Sustainability of Italian wines: Knowledge, understanding, and interest of consumers |
| title_full_unstemmed | Sustainability of Italian wines: Knowledge, understanding, and interest of consumers |
| title_short | Sustainability of Italian wines: Knowledge, understanding, and interest of consumers |
| title_sort | sustainability of italian wines knowledge understanding and interest of consumers |
| url | http://dx.doi.org/10.1051/bioconf/20140303003 |
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